Brand Strategy Manager

About Us:

We are a growing luxury brand rooted in craftsmanship, storytelling, and conscious design. Our collections celebrate tradition with a modern soul and are thoughtfully created for discerning customers who value quality, artistry, and sustainability.

Position Overview:

Brand Manager

Key Responsibilities:

• Brand Strategy & Positioning:

• Develop and refine the brand voice, identity, and long-term positioning in alignment with the company’s vision and values.

• Marketing Strategy & Execution:

• Plan and manage integrated marketing campaigns (digital, print, influencer, and experiential) to drive brand awareness and sales.

• Social Media Management:

• Oversee content planning, creation, and performance across platforms (Instagram, Facebook, Pinterest, etc.), ensuring cohesive storytelling and consistent voice.

• Event Planning:

• Lead the planning and execution of brand events—store activations, pop-ups, launch parties, and collaborations—that build community and visibility.

• Content & Creative Direction:

• Collaborate with designers, photographers, and videographers to create high-impact content, lookbooks, campaigns, and visual assets.

• Analytics & Reporting:

• Track performance of marketing initiatives and social content, and use insights to optimize strategies.

• Collaborations & Partnerships:

• Identify and nurture meaningful partnerships with stylists, influencers, press, and like-minded brands.

Requirements:

• 3–6 years of experience in brand management, marketing, or related fields (preferably in fashion, lifestyle, or luxury sectors)
• Strong understanding of social media and content marketing
• Proven experience with campaign planning, execution, and event coordination
• A creative thinker with a strong aesthetic sense and eye for design
• Excellent communication, project management, and organizational skills
• Comfortable working in a fast-paced, entrepreneurial environment
• Experience with Adobe Suite, Canva, Shopify, or Meta Ads

What We Offer:

• A chance to work with a purpose-driven, creative brand
• A collaborative and inspiring team culture
• Opportunities to grow, shape, and lead brand vision from the ground up
• Flexibility and creative freedom