Content Marketer

The Content Marketer role is a full-time position requiring 2-4 years of experience. As a Content Marketer, you will be responsible for planning, creating, and promoting content on digital platforms to enhance brand awareness, engage customers, and generate leads. Your main tasks will involve understanding customer personas, crafting compelling narratives, and implementing SEO best practices. Your responsibilities will include collaborating with account managers and clients to develop content strategies tailored to specific goals such as brand awareness, social media growth, lead generation, or conversions. You will lead content strategy development across all digital channels, ensuring alignment with business objectives. Additionally, you will attend client meetings to understand requirements and present content ideas or strategies. As the content point of contact for multiple client projects, you will ensure seamless communication and timely delivery. You will create high-impact, SEO-optimized content to drive traffic and improve rankings. Staying updated on industry trends, competitor strategies, and digital marketing best practices will be crucial. You will also develop compelling ad copies for various platforms and optimize campaign creatives with persuasive headlines, CTAs, and storytelling. Collaboration with designers to ensure text and visuals complement each other is essential. Tracking and analyzing social media performance metrics to suggest content improvements will be part of your role. You will also develop scripts for various video formats and collaborate with production teams to align the script with visual storytelling. To qualify for this position, you should have a Bachelor's degree in Marketing, Journalism, Communications, or a related field. Additionally, you should possess 2-4 years of experience in content marketing or a similar role. Strong writing, editing, and storytelling abilities are required. Familiarity with SEO best practices and keyword research tools like Google Keyword Planner and Ahrefs is preferred. Excellent organizational and communication skills are also essential for success in this role.,