Content Marketer

You are a creative and data-driven Content Marketer who will be joining a high-growth team. Your role will involve a strong blend of storytelling, SEO, GEO knowledge, and marketing strategy to create engaging content that attracts, educates, and converts the target audience. You will play a crucial role in bridging the gap between education and employability for an ed-tech startup that enables learners to become job-ready in Full Stack Development with Gen AI, Data Science & AI, or Data Analytics. **Roles & Responsibilities:** - Develop and execute a content strategy aligned with business goals and target audience needs. - Create high-quality written, visual, and multimedia content for Ads (Meta & Google), newsletters, and landing pages. - Manage and maintain a content calendar to ensure consistency and timely delivery across multiple channels (blogs, social media, email, etc.). - Optimize all content for SEO, GEO, engagement, and conversions. - Track and analyze content performance metrics (traffic, engagement, leads generated) and iterate strategies accordingly. - Collaborate with designers, video creators, and product teams for cross-functional campaigns. - Support brand-building initiatives by ensuring content aligns with the brand's voice and tone. **What We're Looking For:** **Must-Haves:** - Educational Qualification: Bachelors degree (Engineering or Journalism preferred, but not mandatory). - Experience: 2+ years of content marketing experience (Ed-Tech or SaaS or Tech industry experience preferred). - Core Skills: Excellent writing, editing, and storytelling skills with high attention to detail. - Mult-format Content Creation: Experience creating content across formats, long-form, social media, video, sales enablement, etc. **Nice-to-Haves:** - Basic design skills (Canva, Figma, Photoshop). - Comfortable being camera-facing for video content. - Understanding of paid marketing campaigns and performance marketing. **Tools & Skills Required:** - SEO & Keyword Research (SEMrush, Ahrefs, etc.) - Analytics Tools (Google Analytics) - Content Management Systems & Social Media Tools The company you will be joining is a Y Combinator-backed ed-tech company focused on solving India's employability crisis. Founded by IIT-Delhi alumni, the company trains graduates in full-stack development, data science, and data analytics, placing them in roles at 500+ partner companies. The company is rapidly expanding from 3 offline skill centers to 30 cities in the next 2 years. **Perks & Benefits:** - Health Insurance - ChatGPT Subscription - ESOP (after 6 months of service) Please note that Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. They will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.,