Content Marketer

Role Summary:

We’re hiring a Content Marketer within the Product Marketing team to own and deliver customer-first, product-focused content that drives awareness, adoption, and trust. You’ll help us turn features into stories, customer use cases into proof, and launches into movements.

You won’t be writing blog fluff. You’ll be telling meaningful stories - about how HR & Ops professionals use our platform to solve real problems. You’ll work closely with PMMs, Sales, Designers, and the Demand Gen team to bring this content to life across web, email, campaigns, and product.

What You'll Do

• Create crisp, clear, and creative content that supports our product positioning, launches, and lifecycle initiatives.
• Develop long-form and short-form assets: blog posts, landing pages, playbooks, email copy, video scripts, battlecards, customer stories, and internal docs.
• Partner with PMMs to translate complex product features into benefits users understand and value.
• Support content for product-led onboarding and lifecycle nudges (in-app/email).
• Collaborate with Visual Design to build content and creative workflows that deliver faster, higher-quality output.
• Coordinate with Demand Gen on campaign content, web SEO structure, and repurposing strategies.
• Evolve the brand voice of Keka to match our next stage of growth.

You Should Have

• 3 – 5 years of experience in SaaS/B2B content marketing or editorial roles.
• Ability to distill technical product concepts into engaging, jargon-free copy.
• A portfolio that shows clarity, creativity, and commercial alignment.
• Strong grasp of grammar, structure, and storytelling techniques.
• Experience working with PMMs, Product, or Design teams is a plus
• Basic SEO understanding, content briefs, and web UX familiarity.

Success Looks Like

A strong Content Marketer in this role will consistently deliver impact across these dimensions:

1. Customer & Product Storytelling

• Crafts stories that translate complex features into real-world outcomes, backed by customer insight.
• Publishes at least 1 customer-focused blog, use case, or success narrative per product/quarter in collaboration with PMMs.
• Launch content generates measurable impact on web or product marketing pages.

2. Lifecycle & Adoption Impact

• Delivers lifecycle email and in-app content that drives measurable lift in feature usage or module activation.
• Helps design multi-touch nurture series (email, web, in-product) that improve conversion to product usage or upsell attach.

3. Sales & CX Content Utilization

• Sales/CX use rates on core content assets (battlecards, feature sheets, talk tracks), as per OKRs.
• Supports the creation of content that reduces ramp time for Sales and Support by streamlining product education.

4. Brand & Voice Consistency

• Evolves and maintains a product marketing tone of voice that is consistent across launches, pages, and internal decks.
• Partners with Design to ship brand-aligned, high-conversion assets across owned channels.

5. Measurement & Iteration

• Regularly analyzes performance (CTR, CVR, scroll depth, bounce rate, in-app engagement) and iterates based on what content works.
• Runs quarterly retros on what content moved metrics and what didn’t - creating a feedback loop with Product and GTM.