Brand Marketing Specialist

Brand Specialist

Location: Ahmedabad (Head Office)

Department: Marketing

Reporting to: Brand Manager

Role Overview

We are seeking a passionate Brand Specialist to strengthen our brand presence across India through community initiatives, vendor collaborations, creative storytelling, and awareness-driven campaigns. The ideal candidate will be a strategic thinker, relationship builder, and enthusiastic about the pet-care industry, ensuring JUSTDOGS is the most loved brand for pet parents.

Key Responsibilities

1. Brand Strategy & Positioning

* Support the Brand Manager in defining and executing brand positioning and messaging frameworks.

* Research market trends, customer insights, and competitor activity to inform brand direction.

* Ensure all campaigns align with the brand’s identity, values, and long-term vision.

2. Brand Awareness & Community Engagement

* Organise pet events, adoption drives, and workshops to build community engagement.

* Partner with veterinarians, influencers, and pet communities to strengthen brand advocacy.

* Ensure consistent brand storytelling across online and offline channels.

3. Vendor Collaborations & Partnerships

* Collaborate with pet food and accessory vendors for joint marketing initiatives.

* Secure vendor sponsorships for in-store activations and large-scale events.

* Develop influencer and partnership-driven campaigns.

4. Content, PR & Creative Oversight

* Oversee content creation, packaging, and visual merchandising to maintain brand identity.

* Collaborate with agencies on PR campaigns and media outreach for visibility.

* Guide design and content teams in creating engaging brand assets (videos, creatives, blogs).

5. Customer Engagement & Loyalty

* Develop brand loyalty programs, referral campaigns, and customer engagement activities.

* Leverage customer feedback and UGC to enhance the brand experience.

6. Internal Brand Custodianship

* Conduct brand training for internal teams and store staff.

* Act as a brand guardian, ensuring guidelines are followed across all touchpoints.

Skills & Competencies:

* Strong vendor relationship management and collaboration skills.

* Creative thinker with expertise in brand storytelling and content creation.

* Experience in event management, PR, and community-driven initiatives.

* Proficiency in Google Analytics, Canva, and email marketing tools.

* Working knowledge of digital marketing platforms (Google Ads, Meta Ads, etc.).

Qualifications

* Bachelor’s/Master’s degree in Marketing, Communications, or related field.

* 2–4 years of experience in branding, partnerships, or retail marketing.

* Excellent communication, writing, and presentation skills.

* Passion for pets and the pet-care industry is highly preferred.