Brand Marketing Specialist

Key Responsibilities

1. Campaign Execution & Reporting

• Plan and execute

  driver/supply marketing campaigns

  across In-App, WhatsApp, IVR, SMS, and Email.
• Own CLM execution with

  reporting on key metrics

  to measure campaign effectiveness.
• Coordinate with

  city teams and cluster heads

  to ensure compliance with regional regulations.

2. Category Marketing

• Manage day-to-day

  communication strategy for Bike Taxi, Auto, and Cabs

  .
• Deliver consistent messaging across all supply channels to enhance engagement and retention.

3. CLM Management

• Manage and optimize

  driver app communications

  , ensuring relevant, timely updates and nudges.
• Create and execute

  customer app communication

  (PNs, WhatsApp, Email, SMS).

4. Content & Copy

• Write crisp, impactful content in

  Hindi & English

  for CLM campaigns and social media.
• Manage

  translations/adaptations

  ensuring language accuracy and brand tone.

5. Tools & Tech

• Work hands-on with CLM platforms such as

  MoEngage, CleverTap

  , and HTML-based templates.

6. Creative & Agency Management

• Collaborate with agencies to develop high-quality

  statics, videos, GIFs, and campaign assets

  .
• Ensure creative outputs are aligned with campaign objectives and brand guidelines.

7. Social Media & Community Building

• Ideate and execute creative strategies to grow driver community engagement on

  social media handles

  .
• Drive awareness and following through

  contests, influencer tie-ups, and UGC content

  .

Requirements

• 24 years of experience in

  brand / digital / supply marketing

  .
• Strong

  copywriting skills

  , with fluency in Hindi (spoken & written).
• Hands-on experience with

  MoEngage, CleverTap

  , or similar CLM tools.
• Ability to work with

  HTML-based templates

  for campaign deployment.
• Strong project management and

  agency coordination skills

  .
• Creative mindset with an eye for

  social media ideas and engagement strategies

  .