Brand Marketing Specialist

Overview:

We are looking for a proactive and creative Brand Marketing Specialist to manage and execute marketing initiatives across both retail stores and online platforms. The ideal candidate will have hands-on experience in campaign planning, store events, social media, WhatsApp broadcasts, and brand collaborations. You will play a key role in enhancing brand visibility, driving footfall and online traffic, and engaging customers across multiple touchpoints.

Key Responsibilities:Campaign Management

• Plan and execute integrated marketing campaigns for retail outlets and online platforms.
• Monitor and analyze campaign performance across channels to optimize ROI.
• Coordinate with internal teams and vendors to ensure timely campaign execution.

Retail Events

• Plan, coordinate, and execute in-store events, product launches, and promotions to drive footfall and customer engagement.
• Liaise with store managers and visual merchandisers to align event execution with brand guidelines.
• Track and report event success metrics.

WhatsApp Broadcast Marketing

• Manage the creation and scheduling of WhatsApp broadcast messages to promote offers, new arrivals, and events.
• Maintain and segment WhatsApp customer database.
• Ensure message design is aligned with brand tone and optimized for conversions.

Social Media Management

• Assist in content planning, creation, and publishing across social media platforms (Instagram, Facebook, etc.).
• Work closely with content creators and designers to maintain a consistent visual identity.
• Monitor engagement metrics and adapt content strategies accordingly.

Brand Collaborations

• Identify and engage with complementary brands for co-branded campaigns, events, or promotions.
• Manage collaboration timelines, communications, and deliverables.
• Ensure all partnerships align with brand values and appeal to the target audience.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in retail marketing, brand marketing, or digital marketing.
• Experience organizing retail events and executing online marketing campaigns.
• Working knowledge of WhatsApp for Business, social media platforms, and digital marketing tools.
• Strong project management and coordination skills.
• Creative thinker with attention to detail and ability to multitask.
• Excellent communication and interpersonal skills.

What We’re Looking For:

• A brand storyteller with a deep understanding of lifestyle marketing.
• Someone who thrives in a fast-paced, purpose-driven environment.
• Passion for pets and the pet-parenting lifestyle is essential.

Location : Ahmedabad

6 Days working

Salary 4 to 9 LPA