Copywriter in Ahmedabad

Job Description

We are seeking a creative and detail-oriented Copywriter to craft compelling, brand-aligned content that engages, informs, and inspires action. This role requires a strong command over language, storytelling, and strategic messaging across digital and offline platforms. The ideal candidate understands both performance and brand marketing, can switch tones seamlessly, and knows how to deliver copy that converts and delights. Key Responsibilities Develop persuasive and original content for websites, social media, ad campaigns, product descriptions, emailers, landing pages, blogs, packaging, and other marketing materials. Collaborate closely with the design, marketing, social media, and product teams to ensure copy and visuals align with brand voice and objectives. Adapt messaging for various audiences while maintaining a consistent brand tone across all channels. Write SEO-friendly content with strategic use of keywords to boost search visibility. Conceptualize and script brand campaigns, video content, influencer partnerships, and event promotions. Conduct research and competitor benchmarking to keep content fresh, relevant, and differentiated. Edit, proofread, and fact-check content with an eye for grammar, flow, and clarity. Track and evaluate content performance using relevant metrics (CTR, conversion rates, engagement) and iterate based on data insights. Requirements Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. 2-4 years of experience as a copywriter in an agency or consumer brand environment. A strong portfolio showcasing both short-form and long-form content. Excellent command over English (written and verbal). Familiarity with content frameworks for digital advertising, performance marketing, and SEO. Ability to manage multiple projects and deadlines with strong attention to detail. Proficiency in tools like Google Docs, Grammarly, SEO tools (e.g., SEMrush, Ahrefs), CMS platforms, and project management tools like Trello or Asana. Preferred Skills (Bonus) Experience in pet care, D2C brands, or lifestyle/e-commerce sectors. Knowledge of Hindi or regional languages for multilingual campaigns. Exposure to A/B testing for content effectiveness. Creative writing background (blogs, scripts, storytelling formats). About Company: JUSTDOGS is India's largest omni-channel pet care retailer, offering a comprehensive range of products, services, and expertise for pets and pet parents alike. From premium pet food and accessories to grooming, we aim to provide a one-stop solution for all pet care needs. With a nationwide network of stores and a robust online presence, JUSTDOGS is dedicated to enhancing the quality of life for pets and their families. Show more Show less