Brand & Marketing Manager

About Kimaya Himalayan Beverages

November 2018

revolutionize the consumer experience through Innovation and Excellence

BeeYoung

BeeYoung Beyond

Our pursuit of excellence has been globally recognized:

• World Beer Awards 2024

  – Silver in

  Tasting (Strong Lager)

  and Silver in

  Bottle Design

• Asia Beer Challenge 2024

  – Gold Medal for BeeYoung

• Asia Beer Challenge 2025

  – Gold Medal for

  BeeYoung Beyond

  and Silver for

  BeeYoung

brewing innovation, uncompromising quality, and a proudly Indian spirit

Job Title:

Location:

Experience:

Industry Background :

The Role :

Key Responsibilities:

1. Brand Leadership & Strategy

• Define and execute brand strategies that build strong emotional connections with consumers.
• Own the brand’s story, positioning, and communication across all channels.
• Ensure consistency in brand identity, messaging, and visual aesthetics.
• Monitor brand health metrics and take proactive steps to strengthen market perception.

2. New Product Development & Innovation

• Lead the

  end-to-end process of ideation, development, and launch

  of new products.
• Collaborate closely with R&D, production, and sales to bring market-ready products that excite consumers.
• Use consumer trends, insights, and competitor analysis to identify innovation opportunities.
• Drive launch plans, including pricing, distribution strategy, and communication campaigns.

3. Marketing & Consumer Engagement

• Design and implement

  high-impact marketing campaigns

  across ATL, BTL, digital, and experiential channels.
• Translate consumer insights into actionable marketing strategies.
• Collaborate with cross-functional teams to ensure campaigns are executed flawlessly.
• Track campaign performance, measuring ROI, and optimizing strategies for maximum impact.

4. Strategic Planning & Market Analysis

• Analyze market trends, competitive activity, and consumer behavior to inform decision-making.
• Develop annual and quarterly marketing plans aligned with business objectives.
• Identify growth opportunities, new channels, and potential partnerships.

5. Budgeting & Financial Oversight

• Plan, manage, and optimize the marketing budget for maximum ROI.
• Monitor spend vs. results and recommend reallocation to high-impact initiatives.
• Provide regular reporting and insights to senior leadership on campaign effectiveness.

Skills & Attributes:

• Proven 5–7 years’ experience in

  FMCG or alcoholic beverage marketing

  , with strong exposure to brand management and new product development.
• Hands-on experience in

  launching products, building brands, and driving consumer engagement

  .
• Strong analytical mindset: able to translate data into insights and actionable strategies.
• Creative thinker with an eye for detail and a flair for storytelling.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Comfortable managing budgets, P&L, and marketing ROI.
• Digital marketing savvy, with experience leveraging social media, influencer marketing, and content strategies.

What’s in it for You:

• Be part of a

  fast-growing, innovation-driven company

  where your ideas will shape the future.
• Work with

  Himalayan-inspired brands

  that are poised to disrupt the beverage industry.
• Ownership of end-to-end marketing and brand strategy – your work will be visible and impactful.
• Collaborate with a passionate team that values creativity, experimentation, and results.
• Competitive compensation and performance-driven rewards.

If you are a strategic thinker, a consumer-obsessed marketer, and a brand builder at heart, this is your chance to leave your mark in the world of beverages. Drop your CVs at - priya.bhardwaj@kimayahimalayan.com