Brand & Marketing Manager

6 - 7 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We’re looking for someone who can take charge of building and scaling our brand in its early stages. This is not just about campaigns—it’s about shaping how people see, feel, and talk about us. The role requires a balance of creative thinking and commercial sense: someone who can drive both brand love and sales impact.
Key ResponsibilitiesDevelop and execute the overall brand strategy, ensuring consistency across all touchpointsBuild customer understanding through research, insights, and feedback loopsLead both ATL and BTL initiatives to increase brand visibility and recallOwn digital marketing efforts: performance campaigns, social media, and contentCraft compelling brand narratives and campaigns that connect with customersWork closely with sales and growth teams to ensure brand efforts translate into business resultsManage budgets effectively and track ROI across brand and marketing initiativesIdentify partnerships, collaborations, and activations that strengthen the brandWhat We’re Looking For6-7 years of experience in brand and marketing roles (consumer-facing brand experience preferred, FMCG/F&B/D2C is a plus)Strong understanding of ATL, BTL, and digital marketing channels and how to integrate themAbility to craft narratives and communication that stand out in a cluttered marketCustomer-first mindset with a mix of creative flair and analytical sharpnessHands-on and execution-driven, while also able to think long-term about brand positioningComfort working in a fast-growing, resourceful environment where you’ll wear multiple hatsWhy Join UsThis is a chance to help shape a brand from the ground up. You’ll have the space to experiment, the responsibility to own outcomes, and the satisfaction of seeing your work directly impact both brand love and sales growth.

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