Brand Manager

About Us

About The Role

Key Responsibilities

• Brand Strategy & Positioning
• Develop and implement strong brand strategies aligned with business objectives.
• Define and maintain the brand’s identity, tone of voice, visual guidelines, and positioning in the beauty market.
• Identify new market opportunities, category gaps, and emerging beauty trends.
• Product & Innovation
• Lead product development from concept to launch (NPD), including consumer insights, formulation direction, packaging, pricing, and USPs.
• Collaborate with R&D, packaging, and supply chain teams to ensure timely product rollout.
• Conduct competitive benchmarking and maintain a pulse on global beauty innovations.
• Marketing & Campaign Management
• Plan and execute 360° brand campaigns (digital, social, influencer, offline, retail, e-commerce).
• Craft compelling brand stories and communication strategies across platforms.
• Work closely with the creative team to deliver high-quality content, packaging, and visual assets.
• Consumer & Market Insights
• Use market research, sales data, and consumer behavior analysis to guide decisions.
• Track category trends and translate insights into actionable brand strategies.
• Conduct post-campaign and post-launch performance analyses.
• Business & P&L Management
• Drive brand profitability by tracking budgets, forecasting, and optimizing spends.
• Monitor sales performance across channels (Modern Trade, E-Commerce, GT, D2C).
• Define annual brand plans, growth targets, and marketing calendars.
• Cross-functional Collaboration
• Work with sales, supply chain, R&D, finance, and creative teams to ensure seamless execution.
• Align stakeholders on brand objectives and KPIs.
• Lead brand training sessions for internal teams and channel partners.
  

Requirements

• MBA in Marketing or related field preferred.
• 8–10 years of experience in brand management; cosmetics/personal care/FMCG experience strongly preferred.
• Proven track record of successful product launches and brand-led growth.
  

Working Conditions

• Environment: Office setting
• Full-time position, Monday to Friday
  

What We Offer

• Paid parental leave as well as benefits to support you as you transition to life as a working parent
• Maternity off
• Flexible working hours’ window
• Insurance coverage for you and your family
• Adoption/Commissioning time off
• Exclusive employee discount on our products
• Learning and development opportunities
• Recognition and service awards
• Weekly wellness session
  

Our commitment to Diversity, Equity and Inclusion