Brand Manager

Job Title : Brand Marketing Manager

Department : Sales

Location Gujarat : Ahmedabad

No. of Positions : 1

Joining Period : Immediate

Job Description

A Brand Manager is responsible for adapting a brand strategy for a company's target market.

As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.

Highly adept at Digital Marketing, Communication Development, Go-To-Market strategy, Negotiations, Stakeholder management, Media Planning, Consumer Research, Brand Management, ATL, BTL, Brand Sponsorships & Strategic Partnerships.

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

Your scope will include Saanvi Nirman and its managed projects (likely to be working on a number of different projects or different brands at the same time ) and typically need to pitch to clients .

Responsibilities include:

Business Development

• Procure work through interaction with clients, design partners and associations
• Cultivate and preserve relationships that will further Saanvi Nirman’s mission and vision.
• Research, network, and gain information about market segments, potential clients across Gujarat
• Work with business development manager to support project life cycle and growth of current client accounts
• Manage and increase scope and consistency of software and introduce efficiencies
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands
• Analysing the success of marketing campaigns and creating reports
• Supervising advertising, product design and other forms of marketing to maintain consistency in branding
• Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
• Organising events such as product launches, exhibitions and photo shoots.

Marketing

• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Assist marketing manager with project promotion and photography
• Support marketing manager with developing, tracking and reporting on marketing KPIs
• Maintain and improve marketing database
• Support marketing manager to preserve current client relationships and facilitate the growth of each account
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Competitive analysis

Branding

• Lead external communications to effectively promote our Brand to all stakeholders, including (but not limited to) clients, design partners, subcontractors, press and stakeholders
• Oversee advertising and sponsorship branding efforts, Lead & Oversee the look/feel of Saanvi Nirman Branding of interviews, client meetings and job sites
• Lead internal communications to inform, inspire and recognize the Saanvi Nirman team across all departments and across Gujarat
• Create divisional branding that is consistent with Saanvi Nirman overall brand, while targeting and honoring the uniqueness of each market segment
• Develop and implement “Thought Leadership” and coordinate activities that establish the Saanvi Nirman team in the role of experts
• Employ a wide range of mediums (written, video, graphics, and photography) to communicate effectively both internally and externally
• Coordinate branding and marketing events as needed
• Planning and execution of all communications and media actions on all channels, including online and social media and also work within a team to contribute to the social media strategy and execution of brand
• Design and consistently deliver collateral materials, promotional items and signage, Lead the effort for a consistent companywide brand look and message
• Manage a budget to prioritize and best use resources to accomplish the goals of the department and company
• Develop, track and report on KPIs to measure brand strength
• Creating and managing promotional collateral to establish and maintain product branding
• Competitor and customer insights analysis

Required Skills

·         Dynamic, aggressive, result oriented, presentable and self-starter with understanding of luxury brands and selling techniques.

·         Knowledge of the real estate industry with excellent communication skills, presentation, time management, crisis management and team coordination.

·         Excellence in sales and marketing with positive attitude and team playing ability.

·         A flair for establishing an instant rapport with clients and committed to delivering a high level of customer service.

·         Brand awareness - a clear understanding of brands and the marketing mix Determination and perseverance

·         Relationship management skills and strong focus on results

Qualification:

Graduates & post Graduates, preferably MBA with specialization in marketing.

Experience Required

A dedicated, passionate, and result driven marketing professional with 4+ years of experience in brand communication, marketing strategy, campaign management, and marketing executions. Worked with reputed companies with project experience across Gujarat market.

Knowledge and background in the construction industry will be an added advantage.