Brand Manager

urgent requirement for Brand Manager

• Experience, Skills, and Attributes :

• Minimum of 2 yrs. of brand management experience in any digital marketing agency
• Operational experience in campaign management across online and offline media
• Understanding of the marketing mix and brand frameworks
• Ability to draw out consumer insights and convert them into the actionable communication strategy
• Strong written and verbal communication skills
• Creative thinking
• Project and stakeholder management
• Problem-solving mind set with analytical skills

• Academic qualifications :

• Field of study: Marketing, Mass communication
• Post graduate in the above field

Roles And Responsibilities-

Individual contribution 40% :

• Drive brand narratives across offline and online platforms for building awareness, preference and trust.
• Assist in developing an annual brand calendar & manage content.
• Ensure adherence of brand guidelines across all touchpoints.
• Design, and track brand health parameters through research.
• Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.

Project Manager 60% :

• Plan and execute all the thematic and topical brand campaigns.
• Plan marketing requirements with clients and coordinate with internal creative teams and/or external contacts for timely execution.
• Work with media partners to promote and optimise brand content across traditional and digital media.
• Be the point of contact for all external parties in the domain - agencies, vendors, media etc. if necessary
• Lead brand collaboration and partnership opportunities