Brand Manager

We have an urgent requirement for a Brand Manager to join our team. The ideal candidate should have a minimum of 2 years of brand management experience in any digital marketing agency. They should possess operational expertise in campaign management across online and offline media, along with a strong understanding of the marketing mix and brand frameworks. The candidate must be able to extract consumer insights and translate them into actionable communication strategies. Excellent written and verbal communication skills, creative thinking, project management, stakeholder management, problem-solving abilities, and analytical skills are essential for this role. Academic qualifications required for this position include a field of study in Marketing or Mass Communication, with a post-graduate degree in the aforementioned fields. Roles And Responsibilities: In terms of individual contribution (40%): - Drive brand narratives across offline and online platforms to enhance awareness, preference, and trust. - Collaborate in creating an annual brand calendar and managing content. - Ensure consistent adherence to brand guidelines across all touchpoints. - Design and monitor brand health parameters through research. - Analyze competitors" product offerings, features, and marketing campaigns to derive actionable insights regularly. As a Project Manager (60%): - Strategize and implement thematic and topical brand campaigns. - Coordinate marketing requirements with clients and work closely with internal creative teams or external contacts for prompt execution. - Collaborate with media partners to promote and optimize brand content on traditional and digital platforms. - Act as the primary point of contact for all external parties in the domain, including agencies, vendors, and media. - Lead brand collaboration and partnership opportunities.,