14 Communication Strategy Jobs

Role Overview Were looking for a Lead Copywriter who will own and define the voice of Probo across all touchpoints From thumb-stopping performance ads and witty social posts to compelling push notifications and impactful brand films you will shape how India hears and feels Probo. Youll work closely with the brand, growth, product, and design teams to craft high-converting, insight-led communication that inspires action, builds trust, and turns users into fans. Key Responsibilities: Lead Communication Strategy & Execution Define and maintain Probos tone of voice across channels. Translate marketing objectives into engaging narratives and action-driven content. Ensure consistency in messaging across all customer touchpoints. Creative Copywriting Across Formats Social Media: Topical, meme-worthy, witty posts that drive engagement. Performance Ads: Clear, persuasive, experiment-driven copy for banners, videos, L-bands, and more. Brand Films & Campaigns: Long-format storytelling and conceptual copywriting for brand-building films. Notifications & WhatsApp: Crisp, click-worthy copies for growth campaigns, CLM, and re-engagement flows. Product & UX Copy: Collaborate with product teams to ensure microcopy (onboarding, tooltips, empty states) aligns with the brand voice. Growth & Data-Driven Messaging Work with the Growth & CLM teams to optimize messaging for CTR, conversion, and retention A/B test variations to identify what hooks and converts best. Collaboration & Mentorship Work closely with designers, video editors, and motion graphic artists to bring stories to life. Mentor junior writers, when hired, and help build a high-performing in-house content team. What Were Looking For 3-4 years of hands-on copywriting experience in fast-growing consumer tech, D2C brands, or creative agencies. Strong portfolio with work across digital, video, growth marketing, and brand. Excellent command over short-form and long-form writing in English (Hindi proficiency is a plus). Deep understanding of digital trends, pop culture, and internet-first language. Strong grasp of performance metrics understands how to write for CTRs, CVRs, and user activation. Ability to work in a fast-paced, collaborative, and feedback-driven environment.

- Must have 10 to 14 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication Typical responsibilities involve : - Developing ideas and pinpointing business problems - Pulse check of category, consumer & cultural trends - Leading primary research & consumer immersions - Analysing and interpreting a variety of information - Expertise in qualitative and quantitative research - Keeping up-to-date with cultural/social trends and customers- views and attitudes - Undertaking qualitative research activities - Making presentations to clients and agency staff - Evaluating campaign effectiveness - Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed Expertise in: Strategy Development for Businesses - Design Thinking - Innovation Management - New Product Development - Brand Planning / Brand Management - Consumer Behaviour - Consumer Insights - Qualitative Research & Analysis - Ethnography - Corporate Branding & Strategy - New Brand Development - Communication Strategy - Market Assessment - Trend-spotting Product Testing Key skills : - Possessing confidence and good interpersonal skills - Team working abilities - Presentation and verbal communication skills - Commercial awareness - Creativity - The ability to cope with pressure - Effective analytical and organisational abilities

TAP Invest is looking for a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will have 3+ years of experience in marketing, preferably within the financial services sector, and a strong understanding of go-to-market strategies, product positioning, and digital marketing. In this role, you will be responsible for developing and executing comprehensive marketing strategies for both new and existing products. You will craft compelling messaging, value propositions, and marketing content to enhance brand visibility and drive client engagement. Your expertise in market research and competitive analysis will help identify customer insights and industry trends, ensuring TAP Invest stays ahead in the market. You will work closely with product teams to understand product features and benefits, translating them into impactful marketing campaigns. Managing multi-channel marketing efforts, including email marketing, push notifications, and WhatsApp campaigns, will be a key focus. Additionally, you will oversee product launches, ensuring seamless execution across all marketing channels. The role requires strong communication skills, an analytical mindset, and proficiency in digital marketing tools. The ideal candidate should be able to work independently while collaborating effectively with cross-functional teams. If you are passionate about financial marketing, data-driven strategies, and delivering high-impact campaigns, we invite you to be part of our growing team at TAP Invest. Join us and play a key role in shaping the future of fixed-income investments!

Department: Marketing Location: Kurla Travel: Medium Job Overview The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand. Key Stakeholders: Internal Sales team, R&D and Innovation team, Analytics team, Consumer Insights, Media and PR team Key Stakeholders: External Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper) Reporting Structure Will report to Chief Manager- Marketing Experience 2-5 years of total work experience in OTC/FMCG sector (Intimate care/OTC preferred) Competencies Female candidates preferred Should have exposure to omni-channel activations (GT, MT, Ecomm), media planning, digital Campaigns Should have exposure to building integrated marketing campaigns Analytical skills Leadership and planning ability Communication and presentation skills Qualifications Full time MBA in Marketing from Premier B-School

Job Title: Senior Manager Persistency (Content Development) Location: Mumbai Experience Required: 6 – 8 Years Function: Operations / Customer Engagement / Content Management Qualification: Graduate / Postgraduate Role Summary We are looking for a dynamic and experienced professional to lead the Content Development function within the Persistency team. This role involves overseeing the creation of compelling, compliant, and customer-centric communication across multiple channels. The ideal candidate will possess strong expertise in content strategy, creative development, campaign execution, vendor governance, and stakeholder engagement. Key Responsibilities Lead a content development team to produce targeted and engaging communication for customers, aligned with business goals. Explore and implement new digital and offline channels to enhance customer outreach and engagement. Design and manage customer communication campaigns aimed at improving policy renewals through non-intrusive, value-driven messaging. Track and optimize campaign performance using analytical tools, ensuring high ROI and persistency improvement. Ensure all content and communication activities comply with internal guidelines, audit norms, information security protocols, and regulatory requirements. Identify and lead special projects that contribute to persistency enhancement and operational efficiency. Manage vendor relationships: Conduct regular governance reviews, assess performance, and drive improvements and innovation across third-party partners. Oversee the timely clearance of vendor invoices and manage agreement renewals in coordination with compliance and procurement teams. Preferred Skills & Competencies Proven experience in content creation , campaign management , and communications strategy . Prior exposure to tools like Adobe Campaign Classic , Adobe Experience Manager (AEM) , Customer Journey Analytics , or other marketing automation platforms. Strong team leadership , stakeholder management , and vendor governance capabilities. Deep understanding of regulatory compliance , risk management , and audit controls in communication functions. Project management proficiency with the ability to handle multiple high-impact initiatives simultaneously. Advanced skills in MS Office Suite , with emphasis on data interpretation, reporting, and presentation. Strong verbal and written communication skills, with the ability to present insights and influence cross-functional stakeholders.

PROSCI, ADKAR, Kotter’s 8-Step Change Model, Lean Change Mgt Agile, Scrum, PMP, PRINCE2 Communication Strong interpersonal, facilitation, leadership skills Microsoft Office, Jira, Confluence, Power BI, Change Mgt Software +Walkin Free Recruitment Required Candidate profile Exp Change Mgr to lead and implement change initiatives across the organization. Responsible for developing change strategies, engaging stakeholders, and ensuring seamless adoption of nes jobs Perks and benefits Perks and Benefits

- Create informative and interesting press releases, press kits, newsletters, and related marketing materials. - Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction. - Plan and manage the design, content, and production of all marketing materials including but not limited to end-to-end communications around email campaigns, products, newsletters, decks, video scripts, calling scripts, etc. - Work with different stakeholders internally to generate new ideas and strategies to increase engagement, adoption, and awareness. - Create and manage all internal communications regarding investor products, campaigns and to ensure that employees are aware of changes and projects within the company. - They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use - Create communication and marketing strategies for new products, launches, events, and promotions. - Research relevant industry experts, competitors, target audience and users to generate campaign insights. - Build and execute a communication strategy and tactical plan to promote and boost event awareness & webinar engagements for audience building

TAP Invest is looking for a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will have 3+ years of experience in marketing, preferably within the financial services sector, and a strong understanding of go-to-market strategies, product positioning, and digital marketing. In this role, you will be responsible for developing and executing comprehensive marketing strategies for both new and existing products. You will craft compelling messaging, value propositions, and marketing content to enhance brand visibility and drive client engagement. Your expertise in market research and competitive analysis will help identify customer insights and industry trends, ensuring TAP Invest stays ahead in the market. You will work closely with product teams to understand product features and benefits, translating them into impactful marketing campaigns. Managing multi-channel marketing efforts, including email marketing, push notifications, and WhatsApp campaigns, will be a key focus. Additionally, you will oversee product launches, ensuring seamless execution across all marketing channels. The role requires strong communication skills, an analytical mindset, and proficiency in digital marketing tools. The ideal candidate should be able to work independently while collaborating effectively with cross-functional teams. If you are passionate about financial marketing, data-driven strategies, and delivering high-impact campaigns, we invite you to be part of our growing team at TAP Invest. Join us and play a key role in shaping the future of fixed-income investments!

- Create informative and interesting press releases, press kits, newsletters, and related marketing materials. - Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction. - Plan and manage the design, content, and production of all marketing materials including but not limited to end-to-end communications around email campaigns, products, newsletters, decks, video scripts, calling scripts, etc. - Work with different stakeholders internally to generate new ideas and strategies to increase engagement, adoption, and awareness. - Create and manage all internal communications regarding investor products, campaigns and to ensure that employees are aware of changes and projects within the company. - They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use - Create communication and marketing strategies for new products, launches, events, and promotions. - Research relevant industry experts, competitors, target audience and users to generate campaign insights. - Build and execute a communication strategy and tactical plan to promote and boost event awareness & webinar engagements for audience building

- Create informative and interesting press releases, press kits, newsletters, and related marketing materials. - Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction. - Plan and manage the design, content, and production of all marketing materials including but not limited to end-to-end communications around email campaigns, products, newsletters, decks, video scripts, calling scripts, etc. - Work with different stakeholders internally to generate new ideas and strategies to increase engagement, adoption, and awareness. - Create and manage all internal communications regarding investor products, campaigns and to ensure that employees are aware of changes and projects within the company. - They distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information. They may develop print materials and branding strategies for employee use - Create communication and marketing strategies for new products, launches, events, and promotions. - Research relevant industry experts, competitors, target audience and users to generate campaign insights. - Build and execute a communication strategy and tactical plan to promote and boost event awareness & webinar engagements for audience building

Department - Finance Job Overview A Public Relations (PR) Officer plays a key role in managing an organization's public image, communication, and relationships with various stakeholders. Key Responsibilities: Spokesperson : Act as the voice of the organization, communicating its messages, values, and updates to the public, media, and stakeholders. Brand Ambassador : Promote and protect the organization's reputation and brand identity. Crisis Manager : Handle negative publicity or crises, ensuring damage control and clear communication. Liaison : Bridge the gap between the organization, media, public, and other entities. Content Creator : Develop materials to inform, engage, and influence target audiences. Media Relations : Build and maintain relationships with journalists, editors, and media outlets. Draft and distribute press releases, media kits, and statements. Arrange interviews, press conferences, and media appearances. Communication Strategy : Plan and execute PR campaigns to promote the organizations goals, products, or services. Create consistent messaging aligned with the organizations mission and vision. Content Development : Write speeches, articles, newsletters, and social media posts. Produce promotional materials like brochures, videos, or reports. Event Management : Organize events such as product launches, press briefings, or community outreach programs. Coordinate logistics and ensure positive media coverage. Reputation Management : Monitor public perception and media coverage of the organization. Respond to inquiries, complaints, or misinformation promptly and professionally. Crisis Communication : Develop contingency plans for potential crises. Address emergencies with clear, timely, and accurate information to minimize reputational harm. Stakeholder Engagement : Communicate with employees, clients, investors, and the community to foster goodwill. Collaborate with internal teams (e.g., marketing, HR) to align messaging. Research and Analysis : Conduct market research or surveys to understand public opinion. Analyze PR campaign performance and adjust strategies as needed. Qualifications A Master degree or Bachelors degree in Public Relations, Communications, Journalism, Marketing, English, Business Administration or Media Studies, or a related field is commonly required. Specialized certifications like the Accrediatation in Public Relations (APR) Entry-Level : 1-2 years of experience in PR, media, marketing, or a related field (e.g., internships, freelance work, or roles like social media coordinator). Mid-Level : 3-5 years of experience managing PR campaigns, media relations, or content creation. Senior-Level : 5+ years, often including leadership roles, crisis management, or strategic planning experience. Experience with press release writing, event coordination, or media pitching is highly valued. Skills Required: Excellent written and verbal communication skills. Strong interpersonal and networking abilities. Creativity and problem-solving skills. Knowledge of media platforms, social media trends, and digital tools. Ability to work under pressure and meet deadlines. Advanced skills in financial software and SAP, ERP systems, particularly Tally, and strong MS Excel skills. Excellent verbal and written communication abilities for effective collaboration and reporting. Familiarity with ISO 9001 and ISO 27001 standards. High accuracy in financial documentation and reporting. Communication Skills, Interpersonal Skills, Media Savvy, Creativity, Research and Analytical Skills, Time Management, Tech Proficiency

Key Responsibility Develop and implement a comprehensive brand strategy aligned with the company's overall goals and objectives. Conduct market research to understand consumer trends, competitive landscapes, and identify opportunities for brand growth. Manage and safeguard the brand's visual and verbal identity, including logos, taglines, and brand guidelines. Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. Create brand strategy Develop and manage the brand marketing budget effectively, ensuring optimal allocation of resources for maximum impact. Establish key performance indicators (KPIs) to evaluate the success of brand campaigns and initiatives. Regularly analyze and report on the performance of the brand against set goals. Develop and manage communication strategies Prepare for and respond to potential crises that may impact the brand's reputation. Key Skills required Proficiency in MS Office Strong knowledge of market research tools Strategic & analytical skills Excellent communication & interpersonal skills.

Job Responsibilities: Conceptualize and craft innovative and relevant content ideas for marketing campaigns across digital, print, outdoor, direct marketing, and other media platforms. Develop creative and persuasive copy for advertisements, brochures, social media posts, and website content that aligns with brand messaging and values. Plan and execute communication strategies around topical and festive themes throughout the year. Ensure consistency in messaging across all marketing channels. Write impactful and engaging copy for all marketing materials, ensuring alignment with the brand's voice and tone. Draft press notes and press releases for the brand, founder, and directors, conveying key messages effectively to the media. Create unique and memorable names for jewellery collections and individual pieces that reflect the brands ethos and market appeal. Develop and maintain a compelling brand narrative that resonates with the target audience. Use storytelling techniques to build a strong emotional connection with consumers and differentiate the brand from competitors. Guide and oversee the communication and PR teams to ensure brand communication is consistent and on point. Ensure all communication efforts achieve desired marketing and business results. Work closely with the creative and marketing teams to ensure all campaigns are cohesive and aligned with the overall brand strategy. Collaborate with cross-functional teams to ensure timely and high-quality content delivery. Requirements: Proven experience in content creation, copywriting, and communication strategy. Excellent writing, editing, and storytelling skills. Strong understanding of various marketing channels, including digital, print, social media, and outdoor, etc. Ability to craft compelling brand narratives that engage and resonate with the target audience. Experience managing communication and PR efforts to ensure consistent messaging. Ability to think creatively and develop innovative content ideas for diverse media. Strong organizational and project management skills.

Location: Hebbal| Employment Type: Full-time Seeking a PR Account Head to expand our client base and maximize revenue through strategic media placements. The role involves securing paid placements, guest posts, and news coverage using our owned media properties. Prior PR agency experience is essential. Key Focus: Business growth, media sales, high-value client acquisition Must-Have: Proven track record in PR sales, strong industry connections