Brand Manager

ATS India is looking for an experienced and passionate Branding Manager to lead brand strategy development and execution. Reporting to the Vice President, this role is crucial for defining brand identity, enhancing recognition, and ensuring consistent messaging across platforms.

Ideal candidate background:

• Strong in brand development & strategy
• Experience from marketing/creative agencies

Key Responsibilities:

1. Brand Strategy & Development

• Develop and implement brand strategies aligned with business objectives
• Conduct market research, competitive analysis, and gather consumer insights
• Define value proposition, mission, vision, and core values
• Maintain and evolve brand guidelines

2. Brand Management & Execution

• Execute brand initiatives across digital, print, events, and partnerships
• Coordinate with internal teams (Marketing, Product, Sales, Communications)
• Manage brand assets and ensure accessibility
• Monitor brand health metrics and report performance

3. Campaign & Content Collaboration

• Integrate brand strategy into marketing campaigns and materials
• Provide brand guidance for creative content and campaigns

4. Agency & Vendor Management

• Oversee work with external agencies (marketing, PR, creative)
• Ensure deliverables meet brand strategy, timelines, and budgets

5. Innovation & Trends

• Keep updated on industry trends and marketing innovations
• Identify new branding opportunities and differentiation tactics

Required Skills & Experience:

• Bachelor’s degree (Marketing, Business, Communications); Master’s is a plus
• 10+ years of experience in brand strategy and development
• Preferably from a marketing or creative agency background
• Proven success in launching and managing brands
• Strong understanding of branding principles and market dynamics
• Strategic and analytical thinking
• Project management skills and multitasking ability
• Excellent communication and presentation skills
• Familiarity with brand measurement tools
• Creative eye and design sensibility
• Ability to thrive in a dynamic environment