Brand Manager

Role & responsibilities

1. Brand Strategy & Positioning

• Develop and execute project-specific and corporate branding strategies.
• Ensure consistent brand language across print, digital, PR, and on-ground channels.
• Build emotional and aspirational brand narratives aligned with the companys vision.

2. Marketing & Campaign Management

• Plan and execute 360 marketing campaigns across ATL, BTL, digital, and on-ground touch points.
• Create impactful communication concepts for project launches, events, and festive campaigns.
• Track and measure campaign ROI through regular Monthly MIS and performance reports.

3. Digital, Social Media & Lead Generation

• Supervise performance marketing, social media strategy, and content creation.
• Coordinate with agencies for lead generation campaigns and monitor cost-per-lead metrics.
• Oversee website, CRM communications, and content calendars for all platforms.

4. OOH, PR & Media Coordination

• Plan, review, and report OOH branding activities with detailed location-wise status and performance tracking.
• Manage video and photo shoots, PR, influencer tie-ups, and editorial placements to enhance visibility.
• Coordinate with media agencies for print, radio, and digital media buys.

5. Gifting, Events & Brand Collaterals

• Plan and execute corporate and festive gifting initiatives for clients, channel partners, and vendors.
• Ensure timely design, procurement, and dispatch with proper approvals and quality control.
• Maintain brand-standard merchandising inventory.
• Handling the overall yearly events

6. Budgeting, Billing & Vendor Management

• Prepare and monitor marketing budgets for each project.
• Handle vendor management from sourcing and negotiation to timely delivery and billing.
• Coordinate with accounts for billing accuracy, PO processing, and budget tracking.

7. Team & department Coordination

• Lead internal design teams for creative output and execution.
• Collaborate closely with sales, project, and CRM teams for on-site branding requirements.
• Ensure cross-department alignment for project launches, onsite branding, events, and campaigns. 8. Reports & Analytics
• Maintain Monthly MIS reports on campaign performance, leads, spends, and conversions.
• Prepare OOH & Digital Media performance summaries for management review.
• Present data-backed insights for future strategy improvements.

Preferred candidate profile

• Graduate/Postgraduate in Marketing, Mass Communication, or Business Administration.

• 6 - 7 years of experience in real estate branding or marketing.
• Strong understanding of ATL/BTL, digital marketing, and brand management.
• Strong understanding of social media marketing, real estate trends, and AI
• Proficient in budgeting, billing coordination, and vendor management. • Excellent communication, presentation, and leadership skills.
• Analytical mindset with hands-on execution capabilities.
• Able to manage High-End event agencies/consultants
• Excellent communication skills (written & verbal)

Key Attributes:

• Strategic thinker with creative instincts.

• Strong sense of design, detail, cost control, and quality.

• Multi-tasker with accountability for timelines and outcomes.

• Team player with a leadership and ownership mindset