Brand Manager

Job Title:

Location:

Department:

Number of Positions:

Qualification & Experience

• Education:

  MBA/PGDM from a Tier 1 or Tier 2 Business School

• Experience:

  5–6 years of relevant experience in brand management and new product development (NPD) within the FMCG sector

Key Skills & Competencies

• Strong understanding of

  consumer insights

  and behavior
• Proven track record in

  New Product Development (NPD)

  — from ideation to execution
• Expertise in

  creative strategy, brand storytelling, and communication development

  across ATL, BTL, and digital platforms
• High level of

  project management

  and

  cross-functional leadership

  capability
• Proficiency in

  data-driven marketing decisions

  , leveraging tools such as

  Nielsen

  and

  IMRB HHP

• Excellent

  communication, presentation, and stakeholder management

  skills
• Prior experience in

  competitive, high-penetration FMCG categories

  (e.g., soaps, oils, talc) preferred
• Strong passion for

  innovation, experimentation, and trendspotting

  in consumer products

Key Responsibilities

• Lead the innovation pipeline

  for the brand — identify and size new business opportunities aligned with consumer trends and brand strategy
• Manage the

  end-to-end NPD lifecycle

  : concept creation, consumer validation, formulation, packaging design, pricing strategy, and launch execution
• Develop and implement

  brand and communication strategies

  to drive awareness, consideration, and trial for new launches
• Partner with

  research, creative, and media agencies

  to develop impactful campaigns
• Collaborate with

  R&D, Packaging, Operations, and Finance

  teams to ensure flawless project execution
• Drive

  creative and artwork development

  aligned with brand guidelines
• Monitor

  brand performance metrics

  (RMS, HHP, brand health scores) and identify growth opportunities
• Conduct

  post-launch evaluations

  to derive insights and build learnings for future innovation
• Undertake

  regular market visits

  to stay updated on consumer trends, competition, and retail execution

Ideal Candidate Profile

A strategic yet hands-on marketer who thrives on bringing innovative ideas to life. Someone with strong analytical rigor, creative acumen, and execution excellence—capable of turning consumer insights into market-winning innovations.