Brand Manager

Job Title / Designation:

Location:

Qualification & Experience

• Education:

  MBA/PGDM from a Tier 1 or Tier 2 Business School

• Experience:

  3–5 years of experience in brand management, marketing activation, or related FMCG roles

Key Skills & Competencies

• Strong understanding of

  ATL media planning and execution

• Proven

  project management

  and cross-functional coordination abilities
• Experience in

  highly penetrated FMCG categories

  (e.g., soaps, oils, talc)
• Experience handling

  marketing budgets of ₹15 Cr+

  with a focus on ROI-driven decision-making
• Strong

  business acumen

  with the ability to link marketing initiatives to business outcomes
• Exposure to

  Nielsen

  and

  IMRB

  data analysis preferred

• Sales background

  is an added advantage
• Excellent communication, analytical, and stakeholder management skills

Key Responsibilities

• Drive

  brand activation and growth

  for multiple categories under the

  Medimix

  brand portfolio

• Deliver topline and bottom-line targets

  in alignment with Annual Business Plan (ABP) objectives
• Design and execute

  ATL strategies

  in collaboration with media partners and creative agencies
• Analyze

  Household Panel (HHP)

  and

  Retail Measurement Services (RMS)

  data to identify growth opportunities and category gaps
• Develop and implement

  robust SKU strategies

  to achieve business objectives
• Manage

  marketing budgets

  efficiently, ensuring optimal ROI on media and activation spends
• Conduct

  regular market visits

  to assess category health, consumer behavior, and new growth avenues
• Lead

  on-ground brand activations and consumer engagement programs

  to strengthen brand visibility and preference