Assistant Brand Manager Marketing

Position Overview

We are seeking a dynamic and result-oriented Assistant Brand Manager – Activation to join our Marketing team. The role involves driving brand activations, ATL media strategy, and portfolio growth under the Medimix brand. The incumbent will play a key role in achieving topline and bottom-line targets while ensuring ROI driven execution.

Key Responsibilities

• Build and scale multiple categories under the Medimix brand.

• Deliver topline and bottom-line targets in line with ABP commitments.

• Strategize ATL media plans in collaboration with media agencies.

• Develop robust SKU strategies to drive portfolio growth.

• Manage budgets with a strong ROI-focused approach.

• Conduct regular market visits to identify growth opportunities.

• Drive consumer activations and engagement programs in the market.

Job Requirements

Education

• MBA from a Tier-2 institute.

Experience

• 3–4 years of experience in brand management/marketing.

• Exposure to highly penetrated FMCG categories (preferably soaps).

• Experience in managing budgets of ₹15 Cr+ is preferred.

• Sales background is an added advantage but not mandatory.

• Working knowledge of Nielsen and IMRB will be an added preference.

Key Skills:

• ATL media strategy and execution.

• Strong project management and organizational skills.

• Business acumen with an analytical mindset.

• Budget management with ROI focus.

• Excellent communication and stakeholder management skills.