Manager – Branding & Strategy

About the Role:

experienced and passionate Branding Manager

Ideal candidate background:

• Strong in brand development & strategy
• Experience from marketing/creative agencies

Key Responsibilities:

1. Brand Strategy & Development

• Develop and implement brand strategies aligned with business objectives
• Conduct market research, competitive analysis, and gather consumer insights
• Define value proposition, mission, vision, and core values
• Maintain and evolve brand guidelines

2. Brand Management & Execution

• Execute brand initiatives across digital, print, events, and partnerships
• Coordinate with internal teams (Marketing, Product, Sales, Communications)
• Manage brand assets and ensure accessibility
• Monitor brand health metrics and report performance

3. Campaign & Content Collaboration

• Integrate brand strategy into marketing campaigns and materials
• Provide brand guidance for creative content and campaigns

4. Agency & Vendor Management

• Oversee work with external agencies (marketing, PR, creative)
• Ensure deliverables meet brand strategy, timelines, and budgets

5. Innovation & Trends

• Keep updated on industry trends and marketing innovations
• Identify new branding opportunities and differentiation tactics

Required Skills & Experience:

• Bachelor’s degree (Marketing, Business, Communications); Master’s is a plus

• 10+ years of experience

  in brand strategy and development
• Preferably from a marketing or creative agency background
• Proven success in launching and managing brands
• Strong understanding of branding principles and market dynamics
• Strategic and analytical thinking
• Project management skills and multitasking ability
• Excellent communication and presentation skills
• Familiarity with brand measurement tools
• Creative eye and design sensibility
• Ability to thrive in a dynamic environment