Brand Manager

Job Summary:

Brand Manager

Key Responsibilities:

• Develop and execute comprehensive brand strategies to achieve short and long-term business goals.
• Lead the creation of compelling brand messaging, positioning, and visual identity across all platforms.
• Monitor market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Collaborate with cross-functional teams including Product, Sales, Digital, and Creative to ensure brand alignment.
• Manage and coordinate marketing campaigns, including digital, print, social media, and events.
• Evaluate brand performance using key metrics (brand equity, awareness, engagement, etc.) and present insights to stakeholders.
• Supervise external agencies, vendors, and partners to ensure quality and on-brand execution.
• Ensure consistent brand tone and voice across all customer touchpoints.
• Lead innovation initiatives to keep the brand relevant and competitive in the market.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
• 3–5 years of experience in brand management, marketing, or related field.
• Proven track record of successful brand strategy development and campaign execution.
• Strong analytical skills and familiarity with marketing analytics tools (e.g., Google Analytics, Nielsen, Brandwatch).
• Excellent communication, leadership, and project management abilities.
• Creative thinker with a strong eye for design and storytelling.
• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Knowledge of digital marketing trends, social media platforms, and content marketing.