Brand Manager

Role summary

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What you will own (Responsibilities)

Strategy, Planning & Enablement

• Own the annual brand P&L, GTM roadmap, seasonal plans, content, updates, reviews, brand liaising and pricing strategy in consultation with the Promoters.
• Define target segments, shopper journeys and premium positioning for India.
• Act as enabler for brand takeoff and

  SPOC

  for strategic brand coordination.

Commercial, Channel & Stakeholder Management

• Manage distributor relationships, B2B partners, and large retail/omnichannel accounts with the Sales team.
• Drive distribution expansion across modern retail, specialty stores, and online retailers; onboard and manage key accounts.
• Own trade promotions, credit note processes, incentives, and reconciliations in partnership with Finance.
• Coordinate cross-functional teams including Sales, E-commerce, Marketing, L&D, Finance, Supply Chain, Operations, and Service, acting as

  SPOC across internal stakeholders.

• Lead collaboration with external agencies (creative, media, PR, merchandising, influencers) and oversee vendor performance as

  SPOC

  for external partners.

Mystery Shopping

• Plan and execute mystery shopping exercises across retail touchpoints in collaborations with Marketing and Training team.
• Execute customer experience, staff interaction, and ensure compliance in conformation with brand guidelines.
• Identify gaps in service delivery and retail execution with an aim towards suggesting corrective action.
• Share insights with relevant teams to drive improvements and maintain premium brand standards.

Ecommerce & Performance Marketing

• Collaborate with the E-com team to own marketplace strategy (assortment, A+ content, DSP/ads, deal participation) as SPOC for brand e-commerce initiatives.

Product Launches & Merchandising

• Lead product launch planning and execution (timelines, inventory, retailer readiness, collateral, PR, launch events) with cross-functional support.
• Implement in-store merchandising standards, visual merchandising, and retail staff training via the sales/merchandising team & audits.
• Own & maintain demo inventory for the various purposes.
• Act as

  SPOC

  for product launch coordination with HQ and partners

Operations & After-sales

• Conduct random customer calls for problem identification and suggest suitable measures for correction.
• Manage RMA coordination with service.
• Maintenance of tech specs and the relevant statutory and regulatory paperwork.

Reporting & Analytics

• Deliver weekly/monthly revenue forecasts, SKU-level sell-through, inventory days, channel margins and campaign ROI with the help o f BI.
• Prepare board-ready presentations for HQ and internal leadership as SPOC for brand reporting and escalations.

Success metrics (KPIs)

• YoY revenue growth for brand(s).
• Improvement in gross & channel margins.
• Sell-through rate and inventory turns.
• Marketing ROI (ROAS) and campaign conversion lifts.
• On-time product launches & channel readiness.
• Reduction in after-sales escalations; improved CSAT.
• Mystery shopping scores and retail compliance metrics.

Required experience & skills

• 08 – 10+ years in brand management / commercial roles within consumer electronics, premium lifestyle, sports tech, or FMCG/retail.
• Strong commercial skills: forecasting, pricing, P&L ownership, advanced Excel, Power Point & Canva.
• Hands-on in product launches, trade promotions and retail activations — with experience delegating and coordinating across teams.
• Analytical mindset — comfortable using sales analytics, GA, and CRM basics.
• Willingness to travel domestically for Recces, rollouts, and events.

Reporting & location

• Reports to: Head of Business / Director (with dotted line to head of marketing).
• Location: New Delhi (office-first) with frequent domestic travel.
• Individual contributor

  ;

  Cross-functional role — manages agencies and coordinates countrywide Sales/E-com teams.

What we offer

• High-impact ownership of premium global brands in India.
• Autonomy to shape strategy with strong cross-functional support.
• Fast-paced environment with scope to build processes and grow the team.
• Competitive salary + performance incentives + travel allowance.