Brand Manager

The Brand Manager is responsible for developing, implementing, and managing brand strategies to enhance market presence, ensure consistent brand messaging, and achieve business growth. The role requires strong strategic thinking, cross-functional collaboration, and in-depth market understanding to drive brand performance across all channels.

Key Responsibilities:

A. Brand Strategy & Planning

• Develop and execute brand-wise annual strategies aligned with business objectives.
• Conduct in-depth market analysis, competitive research, and target audience mapping.
• Define brand goals, positioning, and long-term vision.

B. Marketing Planning & Execution

• Prepare comprehensive marketing plans including budgets, timelines, and key deliverables.
• Execute 360° marketing campaigns: digital, print, on-ground events, CME programs, and doctor engagement initiatives.
• Coordinate design and development of visual aids, brochures, promotional materials, and digital content.

C. Product Positioning

• Define unique selling propositions (USPs) and brand messaging.
• Ensure consistency in communication across field teams, digital platforms, and promotional activities.

D. Cross-Functional Coordination

• Work closely with Field Sales teams to support brand execution.
• Collaborate with Medical Affairs and Regulatory Affairs for scientifically accurate and compliant content.
• Coordinate with supply chain for demand forecasting and stock availability.

E. Market Insights & Research

• Conduct regular market visits to understand customer needs, prescriber behavior, and competition.
• Communicate with Key Opinion Leaders (KOLs) and prescribers to gather insights.
• Track latest market trends and recommend strategic improvements.

F. Budgeting & ROI Management

• Prepare and manage brand budgets.
• Monitor expenses and ensure cost-effective marketing activities.
• Measure ROI on campaigns and marketing investments.

G. Sales & Performance Analysis

• Analyze sales trends, market share, and brand performance indicators.
• Identify gaps and propose corrective action plans.
• Prepare brand-wise monthly and quarterly performance reports.

Skills & Competencies Required

• Strong understanding of brand management principles.
• Excellent analytical and strategic thinking abilities.
• Good communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in MS Office, digital marketing concepts, and data analysis.

Qualifications & Experience

• Bachelor’s degree in Pharmacy or Business + MBA or Masters in Marketing preferred
• 2-4 years of experience in brand management or marketing (preferably in pharma/healthcare/FMCG).
• Experience in developing marketing content, handling campaigns, and coordinating with cross-functional teams.