Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategies aligned with business goals and customer insights.
• Own the brand voice, identity, and visual consistency across all ecommerce touchpoints (owned website, marketplaces, social platforms)
• Strengthen brand equity, relevance and recall with both new and existing consumers
  

E-commerce Presence & Digital Shelf

• Manage and optimize product content on the website and key marketplaces (titles, descriptions, imagery, A+ content, attributes, etc.)
• Ensure consistency and quality of branding elements in online storefronts and listings.
• Monitor SEO performance and work to improve search visibility across ecommerce platforms.
  

Campaign Planning & Execution

• Plan and lead digital campaigns (seasonal launches, promotions, influencer collaborations, social ads, email marketing).
• Collaborate with creative, performance marketing and external agencies to deliver compelling assets.
• Monitor campaign performance and adjust strategies to improve ROI.
  

Customer Insights & Analytics

• Track key brand metrics — awareness, engagement, conversion, repeat purchase and customer sentiment — and translate insights into action.
• Use data to refine product positioning, messaging and offer strategy.
  

Digital Shelf & Content Management

• Own online brand presence including product listings, A+ content, imagery, and SEO-friendly descriptions across marketplaces and eCommerce channels.
• Manage syndication and content tools to ensure up-to-date, accurate brand representation online.
  

Insights & Performance Measurement

• Conduct market research, competitor analysis, and consumer insights to inform strategy and refine campaigns.
• Track key performance indicators (brand awareness, traffic, conversion, repeat purchase, share of voice) and prepare monthly performance reports with actionable insights.
• Use data to optimize spend, content, promotions, and marketplace visibility.
  

Experience, Skills & Competencies

• Bachelors degree in marketing, business, or related field
• 9+ years of experience in brand management, digital marketing, or eCommerce (D2C/FMCG)
• Strong understanding of DTC and/or marketplace-driven businesses
• Creative yet analytical; proactive problem-solver.
• Excellent communication and stakeholder engagement skills
• Experience with CRO, A/B testing, and website optimization
• Familiarity with tools like Google Analytics, Shopify, Amazon Seller Central, Meta Ads
• Understanding of customer lifecycle marketing and retention strategies
• Strong storytelling, copy, and visual judgment
• Experience working with digital channels (paid media, SEO, email, social, influencers)
• Ability to balance creativity with performance metrics