Brand Manager

Location:

About the Role

We're seeking a strategic Brand Manager to elevate CoffeeBeans as the premier partner for data-to-AI transformation. This role focuses on building brand equity, thought leadership, and creating a compelling narrative that resonates with clients, employees, and the technology ecosystem—measured by brand strength and reputation, not MQL targets.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategy positioning CoffeeBeans as the go-to AI readiness partner
• Evolve our narrative around "No AI Without Data. No Data Without Platform" philosophy
• Create and enforce brand guidelines across all touchpoints
• Monitor brand health metrics and develop premium market positioning strategies

Digital Brand Presence

• Oversee digital brand presence across web and social platforms (LinkedIn, Twitter, GitHub)
• Partner with teams to ensure website reflects our technical sophistication
• Create thought leadership content showcasing expertise without direct selling
• Develop consistent visual and verbal identity across channels

Employee Brand Advocacy

• Build internal brand pride through engagement initiatives and storytelling
• Create programs turning employees into brand ambassadors
• Develop internal communications reinforcing culture and values
• Design recognition programs aligned with brand values

Talent Brand Development

• Position CoffeeBeans as employer of choice in data/AI space
• Create compelling employer brand content for professional platforms
• Partner with HR on campus engagement strategies
• Highlight our evolution from product company to trusted consulting partner

Thought Leadership & Industry Presence

• Establish executives as thought leaders through speaking opportunities
• Develop thought leadership calendar on AI readiness and data foundations
• Create flagship brand moments through events, workshops, and webinars
• Build relationships with industry analysts and media

Brand Partnerships & Measurement

• Develop co-branding strategies with technology partners (Databricks, Snowflake, AWS, Google Cloud)
• Track brand KPIs: awareness, perception, preference (not MQLs)
• Conduct brand health studies and competitive analysis
• Measure employee satisfaction and premium pricing correlation

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred
• 6+ years brand management experience in B2B technology/consulting
• Proven track record building and elevating technology brands
• Experience with brand transformations or repositioning

Core Skills

• Advanced PowerPoint/Presentation Skills

  - This is critical. Ability to create compelling, visually sophisticated presentations that reflect our technical excellence
• Strong storytelling abilities to translate technical capabilities into inspiring narratives
• Deep understanding of brand strategy and equity principles
• Experience in technology/data/AI ecosystem
• Digital marketing expertise focused on brand building vs. performance marketing

Tools & Platforms Proficiency

Essential:

• Microsoft PowerPoint

  (advanced skills mandatory) + Pitch/Beautiful.ai
• LinkedIn Campaign Manager, Google Analytics
• Brand monitoring tools (Brandwatch, Mention)
• Social media management (Hootsuite, Sprout Social)
• Design tools (Figma, Canva, Adobe Creative Cloud)
• CMS platforms (WordPress, Webflow, Framer)

Important:

• Employee advocacy platforms (Bambu, EveryoneSocial)
• Webinar platforms (Zoom Webinar, ON24)
• Analytics tools (Tableau, Power BI)
• Project management (Asana, Notion)
• Brand tracking and social listening tools

Personal Attributes

• Strategic thinker understanding long-term brand value
• Passionate about technology's transformative potential
• Collaborative leader who influences without authority
• Creative problem solver with attention to detail
• Patient builder who understands brand equity takes time