Brand Manager

Role & responsibilities

Brand Strategy Development

Develop and execute strategies to strengthen the brands market presence and customer perception.

Analyze competitors and market trends to identify opportunities for differentiation.

Ensure all marketing efforts align with the companys vision, mission, and values.

Campaign Management

Plan, execute, and optimize brand marketing campaigns across various channels.

Collaborate with creative teams to develop advertising content, visuals, and promotional materials.

Coordinate with external agencies for large-scale campaigns when needed.

Content & Storytelling

Craft compelling brand stories and messaging for digital and traditional platforms.

Oversee content creation for blogs, social media, email, and video campaigns.

Maintain a consistent brand voice across all touchpoints.

Market Research & Analysis

Conduct surveys, focus groups, and other research to understand customer perceptions.

Track brand performance metrics such as awareness, sentiment, and loyalty.

Use insights to refine strategies and improve engagement.

Cross-Functional Collaboration

Work closely with sales, product development, and other teams to ensure brand consistency.

Provide input on packaging, product design, and customer experience initiatives.

Act as a brand ambassador within the organization.

Measurement & Reporting

Monitor and analyze key performance indicators (KPIs) for campaigns and initiatives.

Prepare reports and presentations for leadership on brand performance and growth.

Adjust strategies based on feedback and data insights.

Perks and benefits

BEST AS PER INDUSTRY STANDARD

TEAM HR

9327956606