Brand Manager

About Bryan & Candy

Bryan & Candy is a premium personal care brand committed to delivering high-quality, innovative products that

redefine modern self-care. Rooted in science and inspired by global beauty trends, we combine sensory

indulgence with proven effectiveness. As we expand our footprint across India and beyond, we are seeking a passionate and experienced Brand Manager to join our growing team in Mumbai.

Role Overview

We're looking for a dynamic, consumer-focused, and strategic Brand Manager to lead initiatives across product

development, brand building, and go-to-market strategies. The ideal candidate will have prior experience in FMCG

or D2C personal care and thrive in a fast-paced, entrepreneurial environment.

Key Responsibilities

• Develop and implement holistic brand strategies to drive awareness, equity, and consumer engagement.

• Lead end-to-end new product development, from ideation and formulation coordination to packaging and launch

execution.

• Conduct and apply market research to derive consumer insights and identify category opportunities.

• Monitor industry trends and competitor activity to ensure proactive brand positioning.

• Collaborate with creative, media, and PR agencies to deliver impactful marketing campaigns.

• Work closely with digital marketing, sales, R&D;, packaging, and supply chain teams.

• Manage marketing budgets, performance KPIs, and campaign analysis.

• Craft persuasive product messaging and brand storytelling across channels.

• Identify and work with influencers and content creators in the beauty and wellness space.

Candidate Profile

Education

• Bachelor’s degree in Marketing, Business, or a related field (mandatory).

• MBA in Marketing/Brand Management from a reputed institute (preferred).

Experience

• 3–4 years of hands-on brand management experience in FMCG or D2C personal care.

• Proven success in launching and scaling consumer brands.

Key Skills & Competencies

• Strategic thinking with the ability to align brand goals with business objectives.

• Strong consumer understanding and ability to translate insights into action.

• Innovative and collaborative approach to product development.

• Proficiency in market research tools (e.g., Nielsen, Kantar) and data analysis.

• Working knowledge of digital marketing, influencer strategy, and content marketing.

• Strong organizational and project management skills.

• A creative eye for guiding design and packaging development.

• Excellent communication, presentation, and stakeholder management skills.

• Passion for beauty and wellness trends with a global outlook.

Why Join Bryan & Candy?

• Be part of a fast-growing premium personal care brand with global aspirations.

• Work in a creative, collaborative culture that values innovation and ownership.

• Opportunity to make a tangible impact in a competitive and exciting category.