Brand Head

Position: Brand Head
Location: KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi – 110030
Department: Marketing & Communications
Reporting To: Chairman

Role Summary:

The Brand Head will be responsible for crafting and implementing a unified brand strategy that reflects KR Mangalam’s values, vision, and educational excellence. This leadership role demands a blend of strategic thinking, creativity, and strong execution skills to build a powerful and consistent brand identity across schools, university, digital platforms, and stakeholder communications.

Key Responsibilities:

• Develop and implement a holistic brand strategy for KR Mangalam Group, covering both schools and university.
• Define and evolve brand positioning, messaging, and storytelling across physical and digital touch points.
• Lead brand differentiation in the competitive education landscape.

• Conduct regular brand audits and ensure consistent alignment between strategic goals, communication tone, and audience perception.

2. Campaign Planning & Execution

• Lead the development and execution of integrated marketing campaigns (admissions, new programs, events).
• Align campaigns with seasonal academic calendars and admission cycles.
• Ensure 360° campaign rollout (Digital, Print, Outdoor, PR, Social Media).

• Create and implement strategic communication plans that enhance the brand’s repute nationally and globally.
• Oversee all brand communication — advertising, PR, social media, internal communications, outdoor, and events.
• Drive campaigns that reinforce institutional strengths — research, innovation, global exposure, and student outcomes.
• Collaborate with the Admissions, PR, and Academic divisions to ensure consistent messaging that aligns with admission goals and institutional credibility.

• Develop a strong narrative and voice for the group through PR campaigns, thought leadership, and media relations.
• Build partnerships with educational influencers, parent communities, and student ambassadors.
• Conceptualize opinion pieces, success stories, and faculty features that highlight research, innovation, and impact.
• Manage crisis communication, if required.

• Leverage data-driven insights and perception studies to guide marketing communication.
• Monitor education sector trends, ranking parameters (NIRF, NAAC, QS), and stakeholder expectations.
• Commission market research to evaluate brand visibility, competitor positioning, and student/parent perception.
• Develop measurable goals to improve brand equity, recall, and reputation indices.

6. Performance Monitoring & Reporting

• Track key brand KPIs: awareness, perception, digital reach, engagement, and campaign ROI.
• Conduct periodic brand audits and market research to evaluate brand health.
• Present branding performance reports to senior leadership with actionable insights.

• Building strong brand awareness and trust, which increases inbound inquiries.
• Designing campaigns and messaging that resonate with prospective parents and students.
• Aligning brand experience with the expectations of the target audience to nurture leads.

• Supervise Creative Directors (Art & Copy) to ensure premium brand aesthetics and strong storytelling.
• Maintain uniformity in design language, tone of voice, photography, and brand narratives across university and schools.

• Lead and mentor the branding and creative teams.
• Work closely with school principals, marketing heads, academic leadership, and external agencies.
• Report performance metrics to senior management and suggest optimizations.

Key Requirements:

• Master’s degree in Marketing, Branding, Mass Communication or related field.
• 10+ years of experience in brand management/marketing, preferably in Education, Tech, Fashion, Automobile, Real Estate etc.
• Proven experience in building and scaling premium brands.
• Strong storytelling, visual design sensibility, and campaign planning skills.
• Ability to work in a cross-functional, collaborative environment.
• Excellent communication, leadership, and stakeholder management skills.