Brand Head

Roles and Responsibilities:

• Brand Strategy Positioning
• Lead the long-term brand strategy, competitive positioning, and brand equity development.
• Analyse industry, competition and market trends, and translate consumer insights into differentiated brand value propositions
• Growth Scale Execution
• Own the annual brand plan to drive scale through new product launches, and market expansion
• Partner with sales, digital, and product teams to drive execution excellence and in-market results.
• Integrated Marketing Campaigns
• Plan and execute 360 brand campaigns across ATL, social, influencer, BTL, and retail
• Track performance metrics (awareness, consideration, ROI, sales uplift) and iterate quickly.
• Cross-functional collaboration
• Work closely with performance marketing, content, media agencies, creative partners, and channel leads.
• Align brand narratives across D2C, B2B, and offline retail.
• Brand Marketing Budget and ROI Ownership
• Manage brand budgets, to deliver ROI and business goals
• Track KPIs including market share, brand equity scores, and profitability.

Skills We are looking For:

• 8-12 years of total marketing experience, with at least 5 years in core brand management roles.
• Proven track record of scaling a brand beyond 100cr, has worked in a digital first brand
• Demonstrated ability to lead both brand thinking and business-driving execution.
• Experience managing multi-channel campaigns and cross-functional project teams.
• Strong grasp of consumer insights, data-driven decision-making, and brand storytelling.
• Strategic thinking with hands-on execution chops.
• Strong business acumen and commercial understanding.
• Consumer Centricity - Having a creative and innovative approach to content, always looking for revolutionary ways to connect with potential customers
• Creative instinct with structured problem-solving ability.
• Has managed a team before, and stakeholder management.
• Excellent communication - verbal, visual, and written.
• Analytical skills - ability to derive insights from market research, campaign data, and consumer behaviour
• A keen eye for aesthetics and an uncompromising approach to quality
• Knowledge of healthtech, wellness industry is a plus
• Familiarity with the latest marketing trends and best practices
• FMCG, D2C, consumer tech, or consumer healthcare.
• MBA from Tier 1 institute / MICA (optional but preferred).

Why join us

• Market competitive salary with bi-annual increments
• Great stock option policy with rights to exercise 10 years post exit
• Well known for a collaborative culture with a top 10% rating on Glass door
• Fastest-growing health tech company in India with marquee investors