Description and Requirements
"At BMC trust is not just a word - it's a way of life!"
Description And Requirements
CareerArc CodeCA-JF
Hybrid
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! We are seeking a highly analytical and collaborative Marketing Operations Business Intelligence Analyst to join our global Marketing Operations team, with a dedicated focus on regional support. This role will partner closely with regional marketing, demand generation, and sales teams to deliver data-driven insights, optimize lead management processes, and provide actionable intelligence that fuels growth. The ideal candidate combines expertise in applied analytics, marketing performance measurement, and business intelligence storytelling. You will play a critical role in transforming complex data into clear, compelling narratives that enable better decisions, more effective campaigns, and stronger regional impact. Serve as the “voice of data” for regional marketing performance.
Here is how, through this exciting role, you will contribute to BMC's and your own success:
Applied Analytics & InsightsDevelop, analyze, and interpret campaign performance metrics across the full lifecycle (planning, execution, optimization, and ROI reporting).Provide actionable recommendations to regional and demand teams, grounded in data-driven insights.Track KPIs, pipeline contribution, and marketing effectivenessAttribution and ROI measurement across campaigns and channels.Segmentation building to develop target account list and personas against key marketing initiatives. Provide insights on pipeline progression, opportunity influence, and marketing’s impact on bookings/revenue.Account-level intelligence to inform account-based marketing and sales strategiesBusiness Intelligence & StorytellingTranslate complex data into clear, compelling visualizations and presentations that influence decision-making.Create executive-level reporting and narratives that highlight trends, opportunities, and outcomes.Prepare and deliver insights for business unit readouts, Quarterly Business Reviews (QBRs), and other executive forums.Partner with regional leaders to ensure marketing performance is effectively represented and aligned with broader business goals.Lead Management AnalysisMonitor and evaluate lead flow, conversion rates, and funnel health within the region.Partner with sales and demand generation teams to improve lead quality, routing, and follow-up processes.Recommend strategies for optimizing lead nurturing and acceleration.Enablement & TrainingDrive a “train-the-trainer” model to enable regional marketing teams to self-serve and interpret data effectively.Deliver enablement sessions to demystify what the data means and how it can be applied to improve decisions.Document best practices and maintain knowledge-sharing resources for ongoing adoption.Collaboration & PartnershipWork cross-functionally within Marketing Operations across the different pillars including Martech portfolio, Data Operations, Content Operations to help scale the overall team.Partner with Sales Operations teams to ensure alignment and data integrity.Partner closely with Digital Sales Operations and BDR/DSAM Sales teams to ensure marketing efforts are tied to revenue outcomes.Support campaign planning by providing historical benchmarks and predictive insights.Analytics Innovation & Advancement Identify opportunities to expand capabilities, streamline processes, and improve the impact of marketing data.Collaborate with global Marketing Operations to standardize and scale new analytics solutions across regions.
To ensure you are set up for success, you will bring the following skillset & experience:
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field
- 3–5+ years of experience in Marketing Analytics, Marketing Operations, or Business Intelligence (B2B experience preferred).
- Strong story telling of the data within readouts and dedicated enablement.
- Strong proficiency in data visualization and BI tools (e.g., Tableau, Power BI, Looker).
- Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
- Strong Excel/Google Sheets and SQL skills; familiarity with statistical analysis a plus.
- Excellent communication skills with the ability to simplify complex information for diverse stakeholders.
- Proven track record of cross-functional collaboration in a fast-paced, matrixed environment.
Our commitment to you!
BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 3,380,000 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices.(
Returnship@BMC
)Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.
