JOB_POSTING-3-74297
Role Title: AVP, Campaign Operations (L10)
Company Overview
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
- We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
- Synchrony celebrates ~51% women diversity.
- We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
- We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview
The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose
As AVP, Campaign Operations, you will play a pivotal role within Synchrony Financials’ Growth Marketing team, driving the evolution of campaign operations to deliver highly personalized, data-driven consumer journeys. Leveraging advanced automation and emerging Gen/Agentic AI technologies, you will optimize campaign execution, enhance decision-making processes, and embed a consumer-first mindset across marketing operations. Acting as a transformation leader, you will collaborate cross-functionally to maximize ROI, drive innovation, and strengthen Synchrony’s competitive presence in the market.
Key Responsibilities
- Campaign Process Discovery: Analyze current campaign workflows to identify gaps and opportunities for AI-driven automation and transformation. Lead quality assurance efforts to ensure robust and compliant processes before implementation.
- Lead Campaign Transformation: Drive the design and rollout of digitally enabled consumer-first campaigns powered by generative and agentic AI. Embed QA best practices to maintain data integrity, compliance, and seamless execution.
- Scalable Frameworks: Develop reusable templates, playbooks, and frameworks incorporating AI for targeted segmentation and journey orchestration. Integrate QA protocols to ensure scalability, consistency, and reduced operational risk.
- Tool Exploration & AI Capability Adoption: Guide the team in researching and piloting emerging AI tools to enhance campaign operations. Lead hackathons and innovation forums to generate creative AI use cases while promoting quality standards.
- Thought Leadership & Stakeholder Engagement: Lead discussions with Responsible AI Working Group and transformation teams to evaluate AI opportunities within campaign operations. Advocate for alignment with ethical, governance, and QA frameworks.
- Innovation and Best Practices: Champion the adoption of modern AI techniques and agile marketing practices to continuously transform campaign operations. Embed rigorous QA processes within innovation cycles to guarantee reliable results.
- Team Enablement: Mentor and upskill the team on AI capabilities, consumer journey design, platform usage, and quality assurance. Encourage participation in hackathons and collaborative challenges to foster learning and innovation.
Required Skills/Knowledge
- Bachelor's Degree with 4+ years of IT experience or, in lieu of a degree, minimum of 6+ years of Marketing experience in financial domain
- 4+ years of experience in digital marketing, campaign operations with good knowledge of AI tools – preferably within financial services.
- At least 1 year of experience in campaign operations, digital marketing – preferably within financial services.
- Experience with platforms like Microsoft Bot Framework, or Rasa for integrating conversational AI into marketing engagement.
- Good knowledge of AI tools with experience 3 years
- Proficiency in AI and automation tools including AWS Bedrock, GitHub Copilot, GPT models, and workflow automation platforms like n8n.
- Basic proficiency in Python, JavaScript, or similar languages to customize AI tools, develop automation scripts, or partner effectively with technical teams.
- Awareness of ML lifecycle concepts, model evaluation, and monitoring, enabling better collaboration with analytics or data science teams.
- Strong data analytics skills using SAS, SQL, Excel, Tableau, or similar tools.
- Deep understanding and application of Gen AI and agentic AI capabilities for content generation, campaign orchestration, automation, and predictive analytics.
Desired Skills/Knowledge
- Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua, Salesforce Marketing Cloud)
- Knowledge of Customer Data Platforms (eg:- Blueconic, Adobe experience Platform, Salesforce, SAS CI 360)
- Experience driving change and implementing new frameworks or technologies within complex marketing ecosystems.
- Strong project management and analytical skills with a focus on measurable business impact
- Creative thinker with the ability to reimagine existing processes
Eligibility Criteria
Bachelor's Degree with 4+ years of IT experience or, in lieu of a degree, minimum of 6+ years of Marketing experience in financial domain
Work Timings:
2 PM to 11 PM IST
For Internal Applicants
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager and HRM before applying for any role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (Formal/Final Formal, LPP)
- L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
- L08+ Employees can apply
Grade/Level: 10
Job Family Group
Marketing
