Job
Description
Position Overview: As Associate Manager, Product Marketing and Growth Operations, you will be responsible for driving program growth and optimizing marketing and operational processes. You will contribute to product positioning, go-to-market strategies, and marketing campaign execution. This role requires a blend of analytical, marketing, and operational skills, with high visibility and interaction with cross-functional teams. Key Responsibilities: Product Positioning and Go-to-Market: ● Assist in developing and executing go-to-market (GTM) plans for program launches, ensuring effective positioning and messaging. ● Contribute to the development of compelling product positioning, webpages, and marketing assets that drive product adoption and growth. ● Ensure product messaging is accurately reflected on the website and in marketing materials. Cross-Functional Collaboration and Operations: ● Collaborate with product owners, category heads, curriculum developers, website developers, and marketing teams to ensure smooth execution of program initiatives. ● Support the coordination of new program launches, curriculum updates, website updates, and marketing campaigns. ● Contribute to the configuration of programs using Simplilearn’s shop management tools and the management of program assets. Growth Strategy and Execution: ● Support the development and execution of growth strategies to drive user acquisition, program enrolment, and revenue. ● Collaborate with marketing teams to execute marketing campaigns across various channels. ● Create ad copies for courses, incorporating relevant keywords and SEO considerations. Marketing and Funnel Optimization: ● Analyse marketing funnel performance, identify areas for improvement, and recommend optimization strategies. ● Use data-driven insights to improve marketing effectiveness and program performance. Market and Competitive Analysis: ● Conduct market research to identify trends, demands, and the competitive landscape. ● Perform competitive analysis to identify key market trends, strategies, and opportunities. Data Analysis and Reporting: ● Track key performance indicators (KPIs) related to program growth, marketing effectiveness, and operational efficiency. Recommend actions to optimize performance. ● Analyse internal and external data to identify patterns, trends, and opportunities for growth. ● Generate reports and actionable insights to inform decision-making. Role Outcome: This role has the opportunity to transition into Product Growth roles and marketing roles. Overall, the role comes with high visibility through interaction with CXOs / Senior leadership in addition to Direct reporting to Category heads or Directors. Qualifications ● MBA with 2-4 years of business experience, preferably in marketing, category ● management or growth operations. ● Strong written, verbal communication, and storytelling skills ● Strong analytical and problem-solving skills with a data-driven approach ● Strong program management skills ● Ability to manage multiple projects. ● Ability to prioritize and work effectively in a fast-paced environment ● Hands-on experience with working AI supported full-stack web development or cloud computing will be an added differentiator. Show more Show less
