Associate Product Manager

Associate Product Manager - Payments

1-3 years of work experience

We at Setu are looking for those who share our core belief - “Every Day is Game Day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

Role Purpose:

Setu’s Payments Unit (BU) is responsible for all payment products, including the BBPS (now Bharat Connect - used interchangeably) product unit and the collections suite. We’re building at the edge of digital infrastructure to power one of the largest collections ecosystems in the country. Our mission is to transform how businesses manage their payment flows—both within regulated frameworks and beyond. While we’ve established ourselves as a key technology enabler, we believe the journey has just begun. There are still many complex, high-impact challenges to solve across industries. Our platform provides robust APIs that help businesses streamline and scale their collections.

This role will provide you with a deep look at the business objectives and technical architecture of multiple companies across financial services. The learning potential is immense!

What will you do at Setu?

As the PM for this product, your goal will be to scale transaction volumes significantly by expanding our customer base, improving onboarding journeys, and driving deeper usage. You’ll work at the intersection of businesses, banks, regulators, and platforms—building products that are robust, compliant, and built for scale.

This is a high-ownership role with the opportunity to influence one of the most widely used digital public infrastructures in India.

In this role, you’ll spend your time—

• Product Development & Execution:

  Drive the vision and roadmap for Setu’s BBPS product. Work with engineering, design, operations, and compliance teams to streamline product adoption, activation and transaction flows that scale with demand.

• Business & Ecosystem Solutions:

  Build features and tools to onboard diverse customer cohorts. Enable smoother integrations, real-time reconciliation, and improved user dashboards to drive usage and retention.

• Growth & Platform Optimization:

  Leverage data and user insights to identify drop-offs, optimize onboarding funnels, and improve time-to-revenue. Continuously enhance platform performance, availability, and transaction success rates.

• Stakeholder Management:

  Work closely with banks, regulators, sales, and support teams to unblock go-lives, reduce onboarding friction, and align on compliance and reporting requirements.

• GTM & Market Positioning:

  Understand competition and define Setu’s differentiated value proposition. Contribute to pricing, packaging, and go-to-market strategy for new customer segments.

• Strategic Ownership

  : Do whatever it takes to grow the BBPS business—whether that means scoping a new use case, enabling operational automation, building internal tooling, or writing the collateral for a strategic pitch.

Who is the right fit for this role?

To excel in this role you will need—

• Experience:

  1-3 years of experience in finance or fintech industry, working with engineering teams daily, ability to prioritize against competing pressure, ability to appreciate the complexity of at least one payments stack.

• Industry Knowledge:

  Solid understanding of and experience working in complex, regulated environments and have worked with external partners (banks, NBFCs, or regulatory networks).

• Technical Acumen:

  Ability to understand and work with machine learning models applied to financial data. Experience with transforming data into actionable insights for risk mitigation and decision-making.

• Unimpeachable integrity:

  You always keep your word, no matter what. And you do the right thing, always. You own up to your mistakes and can reflect on your performance objectively.

• High Agency & a bias for action

  : You’re someone who gets stuff done, highlights problems and solves them. You’re able to work in zero-to-one environments. You will ensure we find our way to product market fit with new initiatives or take our initiatives that have found ground from 1, to 10, to 100.

• Strong organizational skills:

  As part of the role, you will need to be on top of multiple threads between different internal and external stakeholders. You will do well if you have a robust personal organizational system to keep track of all the moving parts.
• A keen

  analytical mind:

  You should be able to turn around a deck or a summary document in tight timelines with minimal oversight. You should at least have a basic understanding of the payments infrastructure, or a working knowledge of NPCI products.

• Outstanding Communication:

  Ability to clearly articulate product vision, engage stakeholders effectively, and simplify complex ideas for diverse audiences.
• A

  burning desire to learn

  and develop deep fintech expertise — building API infrastructure is a lot harder (and more rewarding) than consumer fintech. You will need to learn about:
• Architecture of legacy systems: To break new ground and close partnerships, you must first understand where existing systems are broken.
• Setu platform architecture and the role of APIs in financial services.

Why Setu?

We will spare no efforts to ensure that Setu empowers you to do the most important and impactful work of your career—

• Opportunity to work closely with the founding team who built and scaled public infrastructure such as UPI, GST, Aadhaar, etc.

We care deeply about your growth. So we work hard to provide you with—

• A fully stocked library and unlimited book budget.
• Tickets to conferences and industry events.
• Learning sessions where we invite both team members and external experts to teach you something new.
• Learning and development allowance that gives access to subscriptions, courses, certifications, music classes, and much more. Grow, learn, and improve with Setu!
• Kick-ass benefits include comprehensive health insurance for you and your family, personal accident and term life insurance, access to mental health counsellors, extraordinary coffee, and a beautiful office with lots of solid wood and natural light.
• We work hard to make sure our team is diverse and varied. We interview and hire purely on merit, skill, and competence—everything else is irrelevant.

Our core DNA:

Our culture code—How We Move, defines the behaviors we expect from our people. When you display any of the six culture code elements, you demonstrate ‘Every Day is Game Day’. The six elements of our culture code—

• Take the shot:

  You decide fast and deliver right.

• Sign your work like an artist:

  You master what you do and take pride in it.

• Be the Sherpa:

  You lead your crew on every expedition.

• Be the CEO of what you do:

  You own it and make things happen.

• Care with tough love:

  You empower others with trust, respect, and openness.

• Own tomorrow:

  You innovate for the customer and beyond.

Join us if you want to be part of a company that’s building infrastructure that will directly impact financial inclusion and improve millions of lives. No cashbacks, no growth-hacks, no gimmicks. Just an audacious mission, and an obsession with craftsmanship in code.