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Job Title: Assistant Manager - Marketing Function: Marketing Reports to position: Marketing Lead – Programmes Location: Hyderabad Band: A4 Job Purpose The Assistant Manager of Marketing for is responsible for the asset comms creation, review and dissemination for the PGP Suite programmes at ISB. This role involves crafting comms aligned to the TG to drive awareness, engagement, and enrollment, ensuring alignment with overall business objectives and brand standards. The Assistant Manager plays a key role in implementing marketing campaigns, analysing performance metrics, and supporting cross-functional initiatives to drive growth and enhance the success of the programmes. Job Outline Portfolio marcom : Assist in developing comprehensive marketing communication across all assets and channels, based on TG, product positioning, and messaging frameworks for all programmes in PGP Suite. Content development : Support content development efforts by coordinating with internal teams and external vendors to create compelling marketing collateral, such as landing pages, promo videos, knowledge content, case studies/ testimonials, and other programme collaterals, tailored to the market segment. Campaign execution : Execute integrated marketing campaigns across multiple channels, including digital advertising, email marketing, social media, and content marketing, to drive awareness and apps for the offerings. Event planning and execution : Planning and creating workflows for events, marketing, execution and management of events. Craft and execute a targeted marketing plan for events, including content creation for social media, email marketing, and promotional materials. Utilise various channels to maximise event visibility and attendance. Measure against target outcomes, innovate and improve. Lead generation : Support organic lead generation activities by implementing lead capture strategies, optimising lead nurturing processes, and tracking lead performance metrics to maximise conversion rates from awareness campaigns and organic efforts. Market research : Conduct market research and competitive analysis to keep abreast of trends, opportunities, and challenges to improve and innovate comms across channels. Process and performance monitoring : Monitor defined KPIs and metrics to track the effectiveness of marketing campaigns and initiatives, analysing data to identify areas for optimisation and improvement. Job Specification Bachelor’s degree in marketing, Business Administration, or related field; Master's degree preferred. Strong understanding of consumer comms, personas, pain points and product marketing Should be comfortable writing long-form form nuanced content Hands-on experience of digital comms asset creation across AV, audio, static and dissemination on social media Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimise marketing strategies Creative thinker with a passion for digital innovation and a customer-centric approach to marketing Adaptable and proactive with a willingness to learn and grow in a dynamic and evolving industry Strong interpersonal skills with the ability to build relationships and influence stakeholders at all levels of the organization Ability to craft innovative campaigns in frugal marketing budgets with an extremely cost-sensitive eye on all marketing campaigns and activities. 4-6 years of experience in product or brand marketing is a MUST Experience in digital marketing is a plus Experience working in a fast-paced, dynamic environment will be crucial for success in this role Key Responsibilities 1) Programme and channel-wise marcom creation/ content development. Define and develop programme content for new programme collaterals and improve old programme comms based on performance - 30% 2) Programme-specific campaign execution and management - 40% 3) Processes, metrics tracking and project management within timelines - 15% 4) Market research, Performance monitoring and innovation - 15% Show more Show less
