Assistant Manager - LinkedIn Ads & ABM

Location: Gurgaon

Department: Performance Marketing / Growth

Apply: Immediate Joiner Only

Experience: 3-5 years

Account-Based Marketing (ABM) programs

Key Responsibilities:

LinkedIn Advertising Strategy & Execution:

• Develop, manage, and optimize end-to-end LinkedIn advertising campaigns (

  Sponsored Content,

  Message Ads, Text Ads, Dynamic Ads

  ) to achieve lead generation and awareness objectives.
• Conduct thorough audience research and segmentation using

  LinkedIn Campaign Manager, Sales Navigator,

  and

  CRM data

  to build hyper-targeted audience lists.
• Own the campaign budgeting process, daily bid management, and pacing to ensure efficient spend and maximum ROI.
• Write compelling ad copy and collaborate with the design team to create high-converting visual assets tailored for a

  B2B

  audience.

Account-Based Marketing (ABM) Leadership:

• Design and implement multi-channel ABM strategies focused on engaging key target accounts.
• Work closely with the Sales and Business Development teams to identify and prioritize target account lists (TALs).
• Develop and execute integrated

  ABM campaigns

  that combine LinkedIn ads with email sequencing, content personalization, and retargeting.
• Utilize

  ABM

  platforms

  (e.g., Terminus, Demandbase, 6sense)

  or native tools to orchestrate and measure account-based initiatives.

Analysis, Reporting, and Optimization:

• Monitor, track, and analyze campaign performance daily using LinkedIn Analytics, Google Analytics, and our CRM

  (e.g., Salesforce, HubSpot)

  .
• Prepare and present weekly and monthly performance reports, providing data-driven insights and actionable recommendations to stakeholders.
• Conduct A/B tests on ad copy, visuals, landing pages, and audience targeting to continuously improve CTR, CPL, and conversion rates.
• Measure and report on

  ABM-specific

  metrics like account engagement, pipeline influence, and return on ad spend (ROAS).

Qualifications & Required Skills:

• Experience: 3-5 years of hands-on experience specifically in managing B2B LinkedIn advertising campaigns. Proven experience with ABM strategy is essential.

Technical Proficiency:

• Expert-level knowledge of LinkedIn Campaign Manager.
• Strong familiarity with Sales Navigator for audience building and research.
• Experience with CRM platforms (Salesforce or HubSpot preferred).
• Knowledge of marketing automation tools (e.g., Marketo, Pardot) is a plus.
• Proficiency in Google Analytics and Microsoft Excel/Google Sheets for data analysis.

📩 How to Apply: Interested candidates are requested to send their updated resumes to shobhit.kumar@radicalminds.in