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Job Title: Assistant Manager – Social Media & Website Management Location: Gurugram, India Experience: 5+ years Role Overview We are looking for a highly driven and detail-oriented Assistant Manager – social media & Website Management with hands-on SEO experience to lead the execution and optimization of our digital presence (website/social). This role is ideal for someone who understands how to engage audiences through content, manage a content-rich website, and drive qualified traffic through SEO best practices. You’ll play a key role in enhancing our brand visibility, user experience, and lead generation through strategic digital initiatives. Key Responsibilities Social Media Strategy & Execution (30%) Develop and manage a monthly content calendar across platforms including Instagram, LinkedIn, Facebook, and Twitter, aligned with brand campaigns and product launches. Design and write engaging, platform-specific content (captions, reels, carousels, stories, etc.) to drive engagement and community growth. Analyze performance metrics (engagement rate, reach, impressions, CTR) using Meta Business Suite, LinkedIn Analytics, and adjust strategy accordingly. Collaborate with the design team to produce visually consistent assets in line with brand guidelines. Stay ahead of trends, platform algorithm changes, and competitor activity to recommend tactical shifts. Website Content & CMS Management (25%) Own the daily operations of the website (WordPress), including uploading content, updating banners, and refreshing product/service pages. Work with internal teams and external developers to ensure fast load times, mobile responsiveness, and minimal downtime. Coordinate landing page creation for digital campaigns, ensuring optimized layout and clear CTAs. Perform routine content audits to ensure outdated or underperforming pages are updated or removed. Search Engine Optimization (20%) Conduct keyword research using SEMrush, Ahrefs, or Uber suggest and apply findings to content development and site structure. Implement on-page SEO updates including metadata, internal linking, and schema markup. Track keyword rankings, traffic sources, bounce rates, and conversion funnels using Google Analytics 4 and Google Search Console. Collaborate with content writers to publish regular, SEO-optimized blog articles and product pages. Build backlinks through outreach, guest posting, and directory submissions. Digital Campaign Management & Optimization (25%) Plan and execute digital marketing campaigns across paid and organic channels (Google Ads, Meta Ads, LinkedIn). Define KPIs and campaign goals in collaboration with the larger marketing team. Monitor performance metrics including CTR, CPL, ROAS, and adjust creatives, targeting, or budget accordingly. A/B test landing pages, creatives, and ad copies to maximize performance. Create post-campaign analysis reports and recommend improvements for future campaigns. Required Skills & Qualifications Bachelor's or master's degree in marketing, Mass Communication, Digital Media, or related field. 5+ years of professional experience in: Social media management and analytics Website content management using CMS platforms (WordPress preferred) SEO (on-page and technical) Strong command of tools: Google Analytics 4, Google Search Console, WordPress, SEMrush or Ahrefs, Meta Business Suite, Canva or Adobe tools. Excellent command of English, both written and verbal, with experience writing or editing content. Highly organized, self-motivated, and able to manage multiple campaigns and deadlines simultaneously. Preferred Qualifications Google Analytics or HubSpot Certification Basic HTML/CSS understanding Experience in performance marketing or paid campaigns (Meta Ads, Google Ads) Location: Gurgaon, Gurgaon, Haryana, India (IN001 - EMBI Show more Show less
