Area Sales Manager

About the Role

To drive business growth for solar PV modules in domestic markets. The role involves developing sales strategies, managing key accounts, expanding distribution channels, and achieving revenue targets while ensuring customer satisfaction and market penetration.

Responsibilities

1. Sales Strategy & Business Development

• Develop and execute sales strategies to achieve revenue and market share targets.
• Identify new business opportunities in rooftop solar, utility-scale projects, commercial & industrial (C&I) segments, and off-grid solutions.
• Expand dealer/distributor networks and strengthen relationships with EPC companies, developers, and system integrators.

2. Key Account & Channel Management

• Build and maintain strong relationships with key clients, government bodies, and large-scale project developers.
• Negotiate contracts, pricing, and payment terms to maximize profitability.
• Oversee distributor/partner performance and ensure adherence to company policies.

3. Market Intelligence & Competitor Analysis

• Monitor industry trends, policy changes, and competitor activities to adapt sales strategies.
• Provide insights on pricing, product positioning, and emerging technologies (e.g., bifacial modules, TOPCon, PERC).

4. Revenue & Target Achievement

• Ensure consistent order booking and revenue generation as per annual targets.
• Track sales metrics, pipeline management, and forecasting accuracy.
• Drive after-sales support initiatives to enhance customer retention.

Qualifications

1. Education:

   Bachelor’s degree in Engineering (Electrical/Mechanical/Renewable Energy) or MBA in Sales/Marketing.

2. Experience:

   5+ years in solar module sales

3. Industry Knowledge:

   Deep understanding of solar PV modules, supply chain dynamics, and regulatory policies (e.g., ALMM, BIS, net metering).

4. Skills:

   Strong negotiation, communication, and presentation skills.

Proficiency in CRM tools (e.g., Salesforce) and sales analytics.

Willingness to travel extensively.