Area Sales Manager (ASM)

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Sales Manager, you will play a crucial role in driving sales growth and achieving targets for the company. Your responsibilities will include: - Planning and executing monthly, quarterly, and annual sales targets, analyzing sales trends, identifying growth gaps, and developing action plans to improve sales performance across different towns, beats, and channels. - Leading a team of Sales Executives/Senior Sales Executives by providing training, guidance, and on-ground support to enhance team productivity, conducting periodic performance reviews, and holding sales meetings. - Appointing and managing distributors, stockists, and sub-stockists, monitoring distributor ROI, claims, stocks, and credit control, and ensuring timely order processing, billing, and market replenishment. - Executing trade schemes, promotional activities, and new product launches, tracking scheme effectiveness, monitoring competitor activities, pricing, and devising counter-strategies. Key Skills and Competencies required for this role include: - Strong knowledge of FMCG channel dynamics (GT, MT, wholesale) - Leadership and team management skills - Excellent negotiation and trade relationship-building abilities - Analytical and data-driven decision-making approach - Proficiency in MS Excel, sales software, and reporting tools - Essential local market knowledge Qualifications: - Graduation in Business, Marketing, or any relevant field - MBA/PGDM preferred (not mandatory) This is a full-time position that requires in-person work at the specified location.,

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