Youtube and Social Media Operations Leader

Role Overview

YouTube, Shorts, Instagram, TikTok, Facebook, and emerging platforms

Key Responsibilities1. Platform & Content Strategy

• Lead 360° growth strategy for YouTube and social platforms across Yoboho’s content verticals

• Shape platform-specific strategies for preschool, animation, meme, kawaii, food, and factual content

• Drive IP-first thinking to build scalable global digital content brands

2. Audience & Channel Growth

• Scale subscribers, watch time, retention, engagement and cross-platform audiences

• Lead experimentation on thumbnails, formats, hooks, trends, posting cadence and retention tactics

• Leverage data to optimize global audience penetration and local content scaling

3. Content Operations & Execution

• Oversee content pipeline, production calendar, publishing workflows, and quality benchmarks

• Work with creative, animation, production, design, and editorial teams to scale output efficiently

• Maintain strong guardrails for brand voice, content standardization, and IP development

4. Monetization & Business Expansion

• Drive revenue through AdSense, partnerships, licensing, merchandise, affiliates, and platform monetization features

• Support business development for content IP expansion, licensing, and revenue diversification

• Explore new digital formats, platforms, and emerging content monetization models

5. Team Leadership & Culture

• Build, mentor, and lead a cross-functional team of creators, editors, analysts, content managers and strategists

• Implement fast, clear, scalable workflows with strong ownership and accountability

• Foster a start-up mindset focused on speed, innovation and experimentation

6. Community & Brand Positioning

• Develop engagement strategies that strengthen fandom, repeat viewership and community love

• Manage audience sentiment, loyalty building and long-term IP affinity

Required Skills & Experience

• 6+ years in

  YouTube growth, social media strategy, content operations, or digital media leadership

• Experience scaling channels to

  1M+ subscribers or 1B+ annual views (preferred)

• Strong knowledge of YouTube & social algorithms, analytics, retention strategies, and content funnels

• Background in kids, animation, memes, or digital-first entertainment content is a plus

• Comfort leading large content portfolios and high-volume publishing environments

• Entrepreneurial mindset with bias for action, speed and innovation

Preferred Traits

• Excited to build digital IP and viral content franchises

• Hands-on leadership with a creator-first mindset

• Data-driven yet creatively instinctive

• Comfortable operating in fast-moving, results-oriented environments

KPIs & Success Metrics

• Subscriber growth, monthly viewership, and audience retention

• Engagement, CTR, shares, and content virality

• Monetization growth and revenue diversification

• Operational efficiency and publishing scale

• Global audience expansion and IP traction

Work Environment

• Fast-moving, creative, entrepreneurial, future-focused digital media culture

• Based in

  Mumbai

  , working with global audiences and cross-platform digital ecosystems

Company Overview

Yoboho (YoBoHo New Media Pvt. Ltd.) is a global digital media company headquartered in Mumbai, India, specializing in creating, distributing and licensing digital-first original content in the kids & family entertainment space.

Founded in 2008, Yoboho identified the early potential of YouTube and became one of the pioneers in producing digital content for children. Today, the company has built a massive global footprint with 150+ owned and operated YouTube channels, reaching 200M+ unique viewers every month worldwide and over 1.5 billion views a month.

Yoboho produces content across a wide range of formats, including:

• Preschool & nursery rhymes (HooplaKidz, Teehee Town, All Babies Channel)

• Kawaii style digital content

• Factual, food, lifestyle and entertainment formats ( Deli Wow and Orbit - Beyond the Blue )

• Next-gen viral animation IPs and digital storytelling brands ( Dumbly Deep )

In May 2025, Yoboho was acquired by Visional Pop, and is now building a nimble, high-energy creative powerhouse designed to launch the next wave of viral animated and youth-first digital brands.

We are looking for a Social Media & YouTube Operations Leader who is entrepreneurial, future-focused and ready to operate like a founder within a fast-scaling digital media ecosystem.