Youtube and Social Media Operations Leader

Role Overview: You will be responsible for scaling Yoboho's digital presence globally across YouTube, Shorts, Instagram, TikTok, Facebook, and emerging platforms. The role combines content strategy, channel growth, analytics, operational excellence, team leadership, and monetization to build the next chapter of Yoboho's high-impact content universe. Key Responsibilities: - Platform & Content Strategy - Lead 360 growth strategy for YouTube and social platforms across Yoboho's content verticals - Shape platform-specific strategies for preschool, animation, meme, kawaii, food, and factual content - Drive IP-first thinking to build scalable global digital content brands - Audience & Channel Growth - Scale subscribers, watch time, retention, engagement, and cross-platform audiences - Lead experimentation on thumbnails, formats, hooks, trends, posting cadence, and retention tactics - Leverage data to optimize global audience penetration and local content scaling - Content Operations & Execution - Oversee content pipeline, production calendar, publishing workflows, and quality benchmarks - Work with creative, animation, production, design, and editorial teams to scale output efficiently - Maintain strong guardrails for brand voice, content standardization, and IP development - Monetization & Business Expansion - Drive revenue through AdSense, partnerships, licensing, merchandise, affiliates, and platform monetization features - Support business development for content IP expansion, licensing, and revenue diversification - Explore new digital formats, platforms, and emerging content monetization models - Team Leadership & Culture - Build, mentor, and lead a cross-functional team of creators, editors, analysts, content managers, and strategists - Implement fast, clear, scalable workflows with strong ownership and accountability - Foster a start-up mindset focused on speed, innovation, and experimentation - Community & Brand Positioning - Develop engagement strategies that strengthen fandom, repeat viewership, and community love - Manage audience sentiment, loyalty building, and long-term IP affinity Qualification Required: - 6+ years in YouTube growth, social media strategy, content operations, or digital media leadership - Experience scaling channels to 1M+ subscribers or 1B+ annual views (preferred) - Strong knowledge of YouTube & social algorithms, analytics, retention strategies, and content funnels - Background in kids, animation, memes, or digital-first entertainment content is a plus - Comfort leading large content portfolios and high-volume publishing environments - Entrepreneurial mindset with bias for action, speed, and innovation Company Overview: Yoboho (YoBoHo New Media Pvt. Ltd.) is a global digital media company headquartered in Mumbai, India, specializing in creating, distributing, and licensing digital-first original content in the kids & family entertainment space. Founded in 2008, Yoboho has built a massive global footprint with 150+ owned and operated YouTube channels, reaching 200M+ unique viewers every month worldwide and over 1.5 billion views a month. In May 2025, Yoboho was acquired by Visional Pop, aiming to launch the next wave of viral animated and youth-first digital brands.,