Trade Marketing Manager

Job Role: Trade Marketing Manager

Company Website - www.richfeelnaturals.com

Key Responsibilities

1. Trade Strategy & Planning

• Develop annual and periodic trade marketing plans aligned with overall business and brand objectives.
• Plan promotional calendars, pricing strategies, and trade investment frameworks across channels.
• Build and manage joint business plans with key accounts such as modern trade partners, salons, and beauty retailers.
• Support new product launches and category expansion through structured trade plans.

2. Channel & Shopper Execution

• Ensure effective execution of in-store activations, POSM deployment, displays, sampling programs, and demonstrations.
• Drive adherence to planograms and brand visibility standards across priority outlets.
• Coordinate with vendors and field teams for timely and quality execution.
• Monitor on-ground execution and suggest improvements where required.

3. Sales Performance & Monitoring

• Work closely with the Sales team to track sell-in and sell-out performance against plans.
• Monitor SKU-wise and category-wise performance to identify opportunities or corrective actions.
• Prepare and share periodic reports on retailer, channel, and campaign performance.
• Support sales teams with insights and recommendations to improve performance.

4. Promotional Calendar & Campaign Management

• Plan and manage trade promotions including seasonal, festive, and new-launch campaigns.
• Coordinate internal approvals and ensure timely execution of promotional activities.
• Track promotion effectiveness and support data-driven improvements.
• Manage and control promotional budgets in line with approved plans.

5. Cross-Functional Collaboration

• Collaborate with Brand, Sales, Digital, Category, Finance, and Supply Chain teams for seamless execution.
• Enable internal teams, distributors, and partners through training and communication on trade programs.
• Coordinate with Supply Chain to ensure product availability during promotions and campaigns.
• Act as a bridge between strategy and execution teams.

6. Market, Competitor & Shopper Insights

• Track competitor activities, pricing, promotions, and market movements.
• Analyse shopper behaviour and channel trends to identify growth opportunities.
• Provide actionable insights to refine trade strategies and execution approaches.
• Support management with market intelligence and improvement recommendations.

Candidate ProfileEducation

• MBA / PGDM in Marketing or equivalent qualification.

Experience

• 3–8+ years of experience in Trade Marketing, preferably in FMCG, Cosmetics, Beauty, or related consumer-driven industries.

Key Skills & Competencies

• Strong understanding of trade and distribution channels (GT, MT, salons, e-commerce).
• Experience in trade planning, activation, and execution.
• Strong analytical and Excel skills.
• Ability to interpret sales and market data for decision-making.
• Good negotiation, coordination, and stakeholder management skills.
• Strong execution orientation and attention to detail.
• Good communication and presentation abilities

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Application Question(s):

• What is your Current CTC?
• What is your Excpected CTC?
• Where do you stay in Mumbai?
• Years of experience as a Trade Marketing Manager/Executive?

Work Location: In person