ABOUT DESTEN DESTEN Inc. is a US-based Lithium-ion battery technology and solutions company. DESTEN’s battery technology innovations comprise the entire cell and battery pack infrastructure: material innovation and application, advanced cell structures, production process innovations, and associated hardware and software components needed to realize ultra-fast charging in high-power applications. POSITION PURPOSE The Technical Sales Engineer will lead the sales development of our Battery Energy Storage Systems (BESS) business in India, targeting industrial clients currently reliant on diesel generators. This role is pivotal in driving the transition from conventional gensets to advanced BESS solutions by leveraging deep technical expertise and established relationships in the power generation sector. The ideal candidate will combine hands-on experience in genset sales with a passion for clean energy to deliver tailored, cost-effective, and sustainable power solutions. PRINCIPAL ACCOUNTABILITIES Develop and implement sales strategies to achieve revenue targets and expand market share for BESS solutions, positioning them as superior alternatives to diesel generators for backup power, peak shaving, and renewable integration. Build and maintain strong relationships with key customers, including industrial facilities, data centers, hospitals, and commercial complexes, to understand their power needs and transition them to BESS. Conduct technical consultations with clients to analyze their genset usage, load profiles, and energy costs, and design customized BESS solutions that optimize performance and ROI. Lead the development of comprehensive proposals, including technical specifications, financial models (CAPEX/OPEX comparisons), and transition roadmaps, to meet customer requirements. Collaborate with internal engineering teams to ensure seamless integration of BESS with existing genset infrastructure or complete replacements, addressing technical challenges and compliance standards. Lead sales presentations, demonstrations, and negotiations, highlighting the benefits of BESS over gensets, such as lower operating costs, zero emissions, and silent operation. Stay updated on industry trends, regulatory changes (e.g., emissions norms, diesel bans), and emerging technologies (e.g., hybrid systems, advanced battery chemistries) to identify new market opportunities. Monitor and track sales performance, analyze competitive landscape, and provide regular reports to management on progress, challenges, and strategic recommendations. Represent DESTEN as a subject matter expert at industry events, seminars, and conferences, promoting BESS adoption and educating stakeholders on the transition from gensets. Support partnerships and alliances with EPC firms, renewable energy developers, and industrial associations to enhance DESTEN’s market position. REQUIRED KNOWLEDGE & SKILLS Bachelor’s degree in Electrical/Mechanical/Chemical Engineering, with advanced degrees or certifications in energy systems preferred. 5+ years of technical sales experience in diesel gensets, with a proven track record of selling to industrial clients in India. Strong understanding of genset technology, including load calculations, fuel efficiency, maintenance cycles, and industry standards (ISO 8528, CPCB norms). Working knowledge of BESS components: battery chemistries (LFP, NMC), inverters, BMS, and grid interconnection. Training will be provided for candidates with limited BESS exposure. Ability to articulate the value proposition of BESS vs. gensets, including financial (TCO, payback period) and operational (reliability, sustainability) benefits. Established network with industrial clients, genset distributors, and OEMs, with the ability to pivot these relationships toward BESS solutions. Strong project management skills, including the ability to manage multiple client transitions simultaneously and meet deadlines. Proficiency in Microsoft Office Suite (Excel, PowerPoint) and CRM tools. Alignment with DESTEN’s core values: innovation (driving clean energy adoption), responsibility (sustainable solutions), courage (challenging status quo), and trust (building long-term client relationships). KEY RELATIONSHIPS Internal: Engineering, Product Development, Marketing, and Executive Leadership teams. External: Industrial clients, genset OEMs, EPC contractors, renewable energy developers, and regulatory bodies. COMMUNICATION AND REASONING ABILITY Ability to interpret complex technical documents (e.g., load studies, genset specs) and translate them into actionable BESS solutions. Persuasive communication skills to address client objections (e.g., “gensets are more reliable”) and demonstrate BESS advantages. Strong analytical skills to develop ROI models and feasibility studies for genset-to-BESS transitions. TRAVEL Regular travel to client sites, industrial hubs, and industry events across India. Show more Show less