Sr Product Manager, Personalization

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The Sr. Product Manager Personalizationwill drive the strategy and execution of our personalization platform and the underlying systems. This role spans building an omni-channel personalized experience—from Fanatics websites and apps to digital marketing and CRM — while also overseeing the foundational infrastructure critical to successful outcomes.

Fanatics runs over 900 sites. We are seeking a visionary Product Manager to build our end-to-end, cross-site personalization platform. The ideal candidate will have experience in building a multichannel personalization platform across site interactions, CRM and marketing channels, and a passion for delivering scalable solutions that enhance customer engagement and business growth by providing tailored experiences.

How You Will Make an Impact:

• Execute Personalization Strategy : Execute the personalization strategy for Fanatics’ digital platforms, ensuring alignment with overall business goals and customer needs.
• Product Management: Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
• Collaborative and Influential Leadership : Collaborate with cross-functional teams, including engineering, data science, marketing, and UX/UI design, to deliver innovative personalization solutions.
• Data-Driven Decision Making : Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
• Personalized Recommendations : Leverage AI and machine learning to develop and enhance personalization algorithms and models. Drive the creation and optimization of recommendation engines, personalized content, and targeted promotions.
• Measurable Outcomes: Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
• Privacy and Compliance : Ensure that all personalization efforts comply with privacy regulations and industry best practices.
• Industry Focus : Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.

Success in This Role Requires:

• Personalization Expertise : Proven track record of successfully managing and delivering complex personalization initiatives in an e-commerce environment. Strong understanding of personalization techniques, recommendation engines, and AI/machine learning applications.

• Digital Marketing Technologies: Proficiency in modern marketing technology stack and understanding of associated trade-offs. Experience with Customer Data Platforms (CDPs) to build comprehensive customer profiles.

• Product Leadership : Ability to develop long-term strategies for personalization while managing complex, day-to-day operations. Strong communication skills to align cross-functional teams and influence key stakeholders, including senior leadership.

• Analytical Skills : Experience working with data science teams to develop and implement personalization models. Demonstrated strategic thinking and analytical capabilities, effectively translating business objectives and customer insights into actionable product plans.

• Agile Development Experience : Familiarity with agile methodologies and iterative development processes to deliver high-impact solutions quickly.

• Problem-Solving Ability : A proactive approach to resolving operational, technical, and strategic challenges, particularly in managing complex product data systems.

What You Bring to the Team:

• 5+ years of product management experience, preferably in eCommerce.

• Demonstrated ability to manage end-to-end product lifecycles, including defining technical requirements and working closely with engineering teams.

• Strong communication and presentation skills, with experience influencing technical and non-technical audiences.

• BA/BS degree, preferably in business administration, computer science, or a related field.

Preferred Qualifications:

• MBA/ Masters or equivalent credentials are strongly preferred.

• Experience with CDP, digital advertising is a strong plus.

• Familiarity with e-commerce tools and technologies.

• Proven ability to work with cross functional teams, external vendors, and partners to drive innovation and efficiency.

• Knowledge of omni-channel digital marketing ecosystems.

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You’ll Work and What’s required:

• Ability to work from our Hyderabad Office a minimum of 3 days per week.

What’s in it for You:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset