Sr. Manager, Marketing Strategy

enreap

10 - 15 years

0 Lacs

pune maharashtra

Posted:2 days ago| Platform: Shine logo

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Skills Required

marketing strategy budget management market expansion product portfolio management channel management people leadership integration relationship building brand awareness digital marketing seo smm marketing operations business communication stakeholder management analytical skills budget preparation market intelligence product portfolio management competitive analysis differentiation strategies pricing strategies team coaching brand messaging customer behavior analysis gotomarket strategies business operations optimization profitability optimization traditional marketing webinars email campaigns paid campaigns value added resellers var business product mix management enterprise segment marketing managed services enterprise offerings it services business organizational growth strategic roadmap development sales team management crossteam collaboration market dynamics adaptation prioritization productmarket fit branding strategies goal setting brand consistency

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Senior Manager in the Marketing department, you will be responsible for crafting strategies, managing budgets, and setting goals for marketing teams. Your primary focus will be on ensuring consistent brand messaging, analyzing customer behavior, and identifying market expansion opportunities. You will play a key role in optimizing Go-to-market strategies by efficiently organizing market segments, product portfolio, and channels. Utilizing your people leadership skills and industry experience, you will work towards integrating and optimizing the entire business GTM value chain operations with OEMs, marketing vendors, and other strategic partners. Building strong relationships with customers, OEMs, and channel partners to boost brand awareness with strong differentiation and profitability will be a crucial aspect of your role. Key Responsibilities: - Lead the Marketing department to maximize profitability and enhance competitiveness in the market - Inspire team members and drive success by strategizing and executing plans aligned with market and segment leaders" expectations - Develop and manage a strategic roadmap of claims to be acquired for various business segments, regions, and products - Analyze business performance, business segment performance, regions performance, product performance, and campaign performance to make timely recommendations - Organize and manage the entire product portfolio from a marketing perspective to achieve optimum brand position and profitability - Set, monitor, and report on team goals while coaching and mentoring team members towards their career aspirations - Ensure strong and consistent brand messaging across all channels and marketing efforts Qualifications Required: - 10-15 years of overall IT services work experience with an MBA in Marketing from a reputed management institute - At least 5 years of experience managing a marketing operation team with a range of digital and traditional marketing capabilities - At least 5 years of experience working with Value Added Resellers (VAR) businesses such as Atlassian, AWS, ServiceNow, Salesforce partners - At least 3 years of experience formulating and executing marketing strategies for fast-paced business growth, especially for the large Enterprise segment - Strong experience with fast-growing and constantly evolving VAR and IT services business, preferably being part of an organization's growth journey from 150 employees to 500 employees (Note: Any additional details of the company were not provided in the Job Description),

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