Sr. Digital Marketing Specialist

Workfall is looking for

Location:

Experience:

Employment Type:

Key Responsibilities:

• Growth & Performance Marketing

• Plan and optimize campaigns across Google, Meta, LinkedIn, and email to drive qualified leads, ROI, and pipeline growth through close collaboration with sales teams.

• SEO & SEM

• Manage end-to-end SEO (keywords, on-page, backlinks, technical audits) and SEM campaigns, continuously optimizing performance, visibility, and cost efficiency.

• Social Media & Content Marketing

• Build and manage content calendars across major social platforms, coordinating with design/content teams to boost engagement, reach, and audience growth.

• Analytics, Automation & Reporting

• Track campaign performance using analytics and automation tools, implement workflows, and deliver actionable insights to improve lead quality and conversions.

• Collaboration & Leadership

• Mentor junior marketers, work cross-functionally with internal teams, and report key performance insights and outcomes to sales leadership.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of proven experience in digital or performance marketing roles.
• Strong expertise in SEO, SEM, PPC, social media, and email marketing campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, and CRM/marketing automation tools like HubSpot.
• Proficiency in tools such as Canva, Photoshop, and WordPress or similar CMS platforms.
• Strong analytical, communication, and project management skills with the ability to generate leads independently.

Good to Have:

• Experience in B2B technology or enterprise software, with preference for Microsoft Dynamics exposure.
• Strong expertise in advanced email marketing and lead-nurturing strategies.
• Goal-driven, performance-oriented mindset with a focus on results.
• Excellent verbal and written communication skills with strong professional ethics.
• Ability to listen, analyze business needs, and recommend effective marketing solutions