Sr. Digital Marketing Specialist

• Transactional & High-Intent Content Strategy

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  Lead content strategy with a strong focus on commercial and transactional intent keywords, such as: Cost, pricing, timelines, ROI, comparisons, and buying guides

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  Oversee high-volume content production aligned to revenue outcomes, not just traffic

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  Drive continuous optimisation sprints including Internal linking strategies and

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  Topical authority building across core service areas

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  Content refresh and consolidation

• Technical SEO Ownership & Future-Proofing

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  Own and execute the technical SEO roadmap, including:

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  Advanced Schema and structured data implementation

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  Optimization for search engine results and generative AI visibility

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  Maintain strong technical hygiene by managing:

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  Indexation and crawl errors

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  Canonicalization, redirects, and site architecture

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  Ensure complete and accurate analytics and tracking infrastructure, including:

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  Google Tag Manager (GTM)

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  Conversion event tracking across the funnel

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  Stay ahead of SEO and search ecosystem changes to future-proof organic growth.

• Authority Building & Geo-Expansion

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  Execute authority-building initiatives by: Establishing and optimizing brand presence on professional and review platforms (e.g., Behance, DesignRush, etc.)

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  Lead organic growth strategies for international and localized markets, including: Country- and region-specific SEO pages (e.g., UAE and other priority geographies) and localization of content and keyword strategy

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  Increase global visibility while maintaining high intent and relevance.

• Conversion Funnel Design & Lead Segmentation

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  Design, deploy, and continuously optimize interactive qualification tools such as: Cost & ROI calculators, Business/technical readiness assessments, Diagnostic scoring frameworks

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  Leverage behavioral data, diagnostic scores, and engagement signals to: Segment leads by business maturity and technical readiness and enable personalized follow-ups and efficient handoff to the consultation/sales team. Improve lead quality, reduce sales friction, and increase conversion velocity.

Requirements

• 4–5 years of B2B IT Services Digital Marketing experience.

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  Strong expertise in SEO (technical, transactional content, and organic lead generation)

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  Proven experience in conversion funnel optimisation and lead qualification

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  Hands-on experience with GA4, GTM, conversion tracking, and CRM tools

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  Ability to drive revenue-focused growth, not just traffic

Benefits

• Working hours: 10:00 AM – 7:00 PM

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  Working days: 5 days a week (plus 1st & 3rd Saturdays working)

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  Medical Insurance coverage for employees

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  Provident Fund (PF) facility

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  Quarterly parties and yearly outings/trips for team bonding

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  Regular check-ins with leadership for growth and feedback

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  Recognition awards to celebrate high performance

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  Fun activities and team engagement sessions throughout the year