Sr. Digital Marketing Specialist

Job description:

We are looking for a passionate and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing and managing marketing campaigns that promote our brand, products and services. This role plays a key part in enhancing brand awareness within the digital space, driving website traffic and acquiring leads/customers.

Key Responsibilities:

Develop and execute digital marketing strategies across channels ( SEM, social media, email, content and display advertising).

Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) with regular content and engagement.

Plan and monitor the ongoing company presence on digital platforms.

Google Ads, Meta Ads and analyze performance data to optimize ROI.

Analyze digital marketing analytics reports and share insights with the team to improve strategies.

Collaborate with designers, content writers and developers to support marketing goals.

Stay updated on the latest trends and technologies in digital marketing.

Requirements:

Bachelor’s degree in Marketing, Communications or a related field.

4-6 years of experience in digital marketing or a related role.

Strong understanding of current online marketing concepts, strategy, and best practices.

Hands-on experience with SEM, Google Analytics, Google Ads, and social media ads.

Excellent written and verbal communication skills.

Preferred Skills:

Certification in Google Ads or Facebook Blueprint.

Experience with marketing automation tools.

Video marketing and editing skills are an added advantage.

What We Offer:

Competitive salary and comprehensive benefits package.

Opportunities for career advancement and professional development.

A supportive and dynamic work environment.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person