Sr. Digital Marketing Specialist

As a Digital Marketing Analyst, your role will involve setting up tracking mechanisms on the website and other digital assets, such as mobile apps. You will be responsible for conducting competitor analysis and studying market trends to develop digital marketing strategies that align with specific business objectives. Your primary focus will be on testing, measuring, analyzing, and optimizing the performance of search, social, and content across conversion funnels to enhance customer engagement, reduce the cost of customer acquisition, and increase customer lifetime value. Additionally, you will be setting up dashboards, developing data presentation models, and providing recommendations for business performance improvement to department heads. Your collaboration with in-house teams and maintenance of client relationships through regular meetings to discuss reports and offer actionable insights will be crucial. Key Responsibilities: - Set up tracking mechanisms for event and conversion tracking - Conduct competitor analysis and study market trends - Test, measure, analyze, and optimize search, social, content performance - Develop data presentation models and suggest recommendations - Maintain client relationships through regular meetings and provide actionable insights Qualifications Required: - Bachelor's degree in marketing or a related field - Experience with Tableau, Google Analytics, and Data Studio - Deep knowledge of digital marketing on social, display, and programmatic platforms - Strong analytical and strategic thinking skills - Ability to make data-driven decisions - Excellent interpersonal and collaboration skills - Strong communication and presentation skills Please note that the company is located in Thiruvananthapuram, Kerala, and you must be able to reliably commute or plan to relocate before starting work. Additionally, the job type is full-time and permanent with benefits such as health insurance and bonuses. The work schedule includes day and morning shifts. Experience in digital marketing for at least 3 years and content creation for 1 year is required. Proficiency in English is mandatory, while knowledge of Hindi is preferred and Malayalam is required. Please be prepared to work in person at the specified location.,