Sr. Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist

Location: Kondhwa, Pune
Experience Required: 2–3 Years
Employment Type: Full-Time (Work From Office)

About the Role

We are looking for a highly skilled Senior Digital Marketing Specialist to lead performance-driven campaigns, manage brand presence, and drive measurable growth across digital channels. The ideal candidate should have hands-on experience in SEO, Social Media, Paid Ads, and content strategy, along with a strong understanding of marketing analytics.

Key ResponsibilitiesDigital Strategy & Execution

• Develop and execute result-oriented digital marketing strategies aligned with brand goals.
• Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube, and other platforms.
• Optimize campaigns for lead generation, ROI, and conversions.

SEO & Website Management

• Conduct keyword research, on-page/off-page optimization, and competitor analysis.
• Manage website updates, landing pages, and SEO-friendly content planning.
• Track organic performance and implement improvements to boost rankings.

Social Media Management

• Create monthly content calendars and manage posting schedules.
• Oversee content creation (posts, reels, ads) with internal teams or designers.
• Analyze engagement metrics and optimization opportunities.

Content & Creative Coordination

• Work with designers, content writers, and video editors to create high-quality creatives.
• Ensure brand consistency across all digital touchpoints.

Analytics & Reporting

• Track KPIs using Google Analytics, Search Console, and ad platforms.
• Prepare weekly/monthly reports with insights, learnings, and next steps.

Marketing Automation & CRM

• Manage email campaigns, automation flows, and lead nurturing sequences.
• Work with CRM tools to segment, track, and convert leads.

Required Skills & Qualifications

• 2–3 years of proven experience in digital marketing.
• Strong expertise in Meta & Google Ads, SEO, and performance marketing.
• Hands-on experience with WordPress, Canva, and analytics tools.
• Excellent understanding of funnels, targeting, and conversion optimization.
• Strong communication, coordination, and leadership abilities.
• Ability to multi-task and deliver under deadlines.

Preferred Skills

• Knowledge of marketing tools: HubSpot, Mailchimp, Zoho, SEMrush, Ahrefs (optional).
• Experience in managing designers/editors.
• Basic understanding of video marketing and reel strategies.

Benefits

• Opportunity to lead complete digital marketing function.
• Creative and fast-paced work environment.
• Performance-based incentives.

Job Type: Full-time

Pay: ₹16,296.63 - ₹63,278.11 per month

Benefits:

• Flexible schedule

Work Location: In person